Fitbit, Inc. announced that it has entered into a definitive agreement to be acquired by Google LLC for $7.35 per share in cash, valuing the company at a fully diluted equity value of approximately $2.1 billion.
Category: Sports/Fitness

Asics’ North America Sales Flat In Q3
Asics showed a loss of ¥1.74 billion ($16.1 mm) in the North America region in the third quarter against a loss of ¥534 million a year ago. Sales in the quarter dipped 0.1 percent to ¥21.17 billion ($196 mm) from ¥21.19 billion.
Olympia Sports Selects Agent To Conduct Closing Sale For 76 Stores
Olympia Sports, the Maine based athletic footwear and apparel chain, has selected SB360 Capital Partners LLC (www.sb360.com), as their exclusive agent to conduct “Store Closing” sales in 76 stores. Olympia, which was recently acquired by sports retailer JackRabbit, will continue to operate its remaining 75 stores under the Olympia Sports’ banner.
Wearable Tech Named Top Fitness Trend For 2020
More than 3,000 health and fitness pros surveyed by the American College of Sports Medicine (ACSM) say wearable tech will be the top trend in fitness in the coming year. ACSM published the results of its annual fitness trend forecast, “Worldwide Survey of Fitness Trends for 2020,” in the November/December issue of ACSM’s Health & Fitness Journal.
Asics Acquires Race Roster
Asics Corporation announces the acquisition of Race Roster, a leading race registration platform for running events. Race Roster will join Asics Digital’s portfolio of consumer-focused running platforms. As part of the agreement, Asics formed a new Canadian subsidiary known as Race Roster North America.
Acushnet Holdings’ Q3 Sales Expand 12.6 Percent
Acushnet Holdings reported a significant hike in earnings in the third quarter as sales grew 12.6 percent.
Escalade Sees 4.1 Percent Growth In Q3
Escalade Inc. reported sales for the third quarter of 2019 rose 4.1 percent to $45.8 million. Continued growth in the Games category offset a continuing decline in archery vertical bow sales.
Hibbett Sports Launches Same-Day Delivery In Four Regional Markets
Hibbett Sporting Goods Inc. announced same-day delivery via Shipt as the latest enhancement to the www.Hibbett.com shopping experience.
TOCA Football Raises $25 Million
TOCA Football, Inc. (TOCA), a California-based soccer-focused and technology-enabled experience company, has secured $25 million in Series D funding.
Schutt Sports Secures Funding
Innovatus Capital Partners, LLC has provided an $18 million secured term loan to Kranos Corporation, doing business as Schutt Sports, Inc.

NHL, Green Day Announce Two-Year Partnership
The National Hockey League (NHL) announced it has entered into a two-year, cross-platform marketing and promotional partnership with five-time Grammy Award-winning band Green Day.
NHL And NHLPA Partner With Bauer Hockey’s First Shift
Bauer Hockey announced that together with founding partner Hockey Canada, they have joined forces with the National Hockey League Players’ Association (NHLPA) and National Hockey League (NHL) to continue to advance and strengthen the First Shift program – a learn-to-play initiative designed to welcome new-to-hockey families to the game.
Garmin Lifts Outlook On Q3 Beat
Garmin lifted its guidance for the year after reporting third-quarter results that smashed Wall Street’s targets.

Record-breaking $2.2 Million Raised At 11th Annual Skechers Pier to Pier Friendship Walk
The Skechers Pier to Pier Friendship Walk continued the Skechers Foundation’s 11-year tradition of record-breaking donations for kids — raising more than $2.2 million for children with special needs and education at Sunday’s event, and more than $13 million in total since its start.

Golf Rounds Climb In September
According to Golf Datatech, golf rounds played in the U.S. were up 4.7 percent in September year-over-year on a national level. Double-digit gains were seen in Mid Atlantic, South Atlantic, New England and South Central.