Yeti has signed on to become the Official Jersey Partner and newest Founding Partner of Austin FC, the 27th club in Major League Soccer (MLS). The deal marks Yeti’s formal entry into both professional soccer and eSports.
Category: Sports/Fitness

Asics Recognized For Climate Change Actions
Asics Corp. has been named to the Supplier Engagement Leaderboard by global environmental impact non-profit CDP in recognition of its efforts to engage with its suppliers on climate change.

Allbirds Appoints Nancy Green To Board Of Directors
Allbirds, the footwear start-up, announced that it has appointed Nancy Green, president and chief creative officer of Old Navy, to its Board of Directors.

Riddell Sells Kollege Town Sports Apparel Division to BSN Sports
Riddell announced the divestiture and sale of certain assets associated with Kollege Town Sports, a division of the company’s apparel business, to BSN Sports. The acquisition will include approximately 50 sales representatives, sales management and customer service professionals, and Kollege Town’s fanaKTive graphic capabilities.

Implus Corp. Announces Leadership Transition
Implus Corp., a leader provider of athletic, fitness and outdoor accessories, appointed Michael B. Polk as interim chief executive officer. Seth Richards, Implus CEO, and Todd Vore, president, are transitioning their leadership roles and will be leaving the company to pursue other opportunities.

KT Tape Continues Sponsorship Of Team USA
KT Tape announced its continued partnership with the United States Olympic & Paralympic Committee (USOPC), serving as the official kinesiology tape licensee of Team USA through the Olympic and Paralympic Games Tokyo 2020.

Running USA Industry Conference Holds Annual Awards Presentation
Kara Goucher, Brandon Hough, Michael Nishi and Alan Brookes were among those honored at the Running USA Industry Conference’s annual awards presentation.

AstroTurf Adds Rocky Mountain Turf Solutions To Distributor Network
AstroTurf Corp. announced the addition of Rocky Mountain Turf Solutions Inc, an installation specialist, of Pueblo, CO, to its nationwide network of synthetic turf distributors and installers.

Reebok Celebrates Women In Film
Reebok and Array, the media and arts collective founded by filmmaker Ava DuVernay, hosted a day-long event on February 8 in Los Angeles dedicated to celebrating and amplifying talented women in film.

Recall: Rawlings Catcher’s Helmets
About 1,400 Rawlings catcher helmets are being recalled. The back plate of the catcher’s helmet can fail to protect the player, posing a risk of head injury to the user.

’47 Brand Partners With XFL
The XFL announced ’47 as its official headwear partner. ’47, a privately-held premium sports lifestyle brand from Boston, is providing headwear and apparel for all eight XFL teams.

Johnson Health Tech Receives International Service Excellence Award
Johnson Health Tech (JHT) said it was awarded the 2019 International Service Excellence Award by the Customer Service Institute of America (CSIA). JHT is the first-ever fitness equipment manufacturer to be recognized with this achievement.

RYU Apparel Announces Private Placement
RYU Apparel Inc., the Vancouver-based athletic apparel brand, intends to conduct a non-brokered private placement financing of up to 333.3 million units at a price of Canadian 3 cents per unit to raise gross proceeds of a maximum of $10 million.

HanesBrands Q4 Adjusted Earnings Expands 13 Percent
HanesBrands, the parent of Champion, announced record operating cash flow for the fourth-quarter and full-year 2019 and strong diluted earnings per share growth.

Descente’s Sales Sink 8 Percent In Nine Months
Descente reported sales in the nine months ended December 31 slipped 8.0 percent to ¥92.9 billion ($845 mm).