The youth sports platform, led by former Nike COO and CFO Andy Campion, received a $120 million investment led by Dick’s Sporting Goods. Other participants included Miller Sports + Entertainment, Dynasty Equity, LionTree, and The Chernin Group.
Category: Sports/Fitness
Branwyn Appoints Deanne Buck CEO; Sarah Cumming Chief Financial & Ops Officer
Buck succeeds outgoing CEO Jeff Shafer as he and Co-Founder Lauren Shafer transition into advisory roles. Joining Buck on the leadership team is Sarah Cumming, who has been appointed chief financial and operations officer.
Dick’s to Open First House of Sport in Cherry Hill, New Jersey
Dick’s plans to open the store in New Jersey’s Cherry Hill Mall in 2026. The retailer plans to open 16 House of Sport stores in 2025 with a goal to have between 75 to 100 locations nationwide in operation by the end of 2027.
Dunham’s Sports to Open First Store in New Mexico
The Michigan-based sporting goods retailer, is expected to open the Santa Fe store at the end of 2025, in a 60,000-square-foot space once occupied by the bankrupt Conn’s HomePlus.
Kane Footwear Names Chief Marketing Officer
Mark Tarnuzzer will be key in shaping the designer and manufacturer of active recovery footwear’s strategy, marketing activations, partnerships, and optimizing e-commerce performance.
9Round Kickboxing Fitness Names President
Drew Stauffacher was promoted from VP of Operations to president. He has worked for the franchise brand for 13 years. Shannon Hudson, founder and CEO of Striking Brands, the parent company, will shift his focus to overseeing the management of the company’s brand portfolio.
Reebok Appoints New Head of Basketball
Reebok has named Jide Osifeso, founder of the contemporary menswear label Hymne, as its new head of basketball. Reebok re-entered the basketball category following its acquisition by Authentic Brands Group in 2022.
On Inks Partnerships with ITA and AIU; Amplifies Commitment to Clean Sports
The new strategic partnerships with the ITA and AIU are critical cornerstones of On’s “Athlete Compass” program, which embodies its holistic approach to athlete support.
Five Iron Golf to Open Locations in New York and Connecticut
New franchise locations are underway in New York (Port Chester and Syracuse) and Norwalk, CT. The golf-entertainment venue operates 34 locations in 15 states and five countries, with a reported over 50 in development.
The Lycra Company Promotes Melissa Riggs to Chief Marketing Officer
Riggs brings over two decades of brand-building experience in consumer packaged goods and the apparel and footwear industries to her new role, including experience with the Gore-Tex brand.
Nike, Inc. Names Amy Montagne Nike Brand President as Heidi O’Neill Retires
Amy Montagne was named president, Nike Brand; Phil McCartney appointed EVP and chief innovation, design & product officer; Nicole Graham appointed EVP and CMO; and Tom Clarke named chief growth initiatives officer.
Pickleball Kingdom Franchise Opening in Manchester, CT
Spanning 30,681 square feet and featuring 10 professional-grade indoor courts, led by franchise group Pickleball X Equity, the member-based club will open in late 2025
EXEC: Analysts Offer Take on Skechers USA Going Private in $9.4 Billion Deal
Amid significant uncertainty in the marketplace caused by the President’s trade war, Skechers USA agreed to be acquired by private equity firm 3G Capital for $9.4 billion in a move that will end its 26-year run in the public markets. The sale announcement follows a decision by Skechers not to offer full-year guidance in April due to trade uncertainties with shoe companies highly exposed to President Trump’s tariffs.
OrderMyGear Promotes Drew Simon to VP of Engineering
In his new role, Simon will evolve the technical platform to support advanced functionality and to unify OMG’s solution portfolio. Simon will also oversee platform stability and ongoing improvements across OMG’s services.
Gold’s Gym Closes Last Two Locations in El Paso
Gold’s Gym’s El Paso Instagram account states, “Due to unforeseen circumstances, we have made the difficult decision to close our Gold’s Gym locations in El Paso.”
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal