The new store is the fifth location in the Cleveland area for franchisees and husband and wife team Heather and Jody Herzog.
Category: Sports/Fitness
Crunch Fitness Franchisee Secures Investment Capital for Growth
Primetime Fitness, Michigan’s Crunch Fitness franchise development group, partnered with CapitalSpring, a specialist investor in multi-location businesses.
Athleta Parent Gap Inc. Hires Two New Senior Leaders
The parent company of the Athleta, Banana Republic, Gap and Old Navy retail brands has hired Eric Chan as chief business and strategy officer and Amy Thompson as chief people officer.
Snipes Names New CEO as Co-Founder Transitions Out
Dennis Schröder, general manager of Snipes Europe business since April 2023, will succeed Voth and assume responsibility for Snipes Europe. Voth will remain an advisor, with an expected departure by January 1, 2026.
Lev Tanju Joins Fila as Creative Director for Fila+
Fila appointed Lev Tanju, founder of the skatewear brand Palace, as Creative Director of the company’s new sportswear collection, Fila+.
Under Armour Appoints New Americas President and Chief Product Officer
The company appointed Yassine Saidi as chief product officer and Kara Trent as president of the Americas. Both will report to company President and CEO Stephanie Linnartz.
Fitness pioneer Tracy Anderson launches Activewear Line
The 12-piece Tracy Anderson Collection will be released weekly until February when it will be available at Bergdorf Goodman.
Merrell Signs Ambassador Athlete; Names 2024 Test Lab Trail Team Athletes
Merrell reported that for 2024, the company signed ultra-runner Coree Woltering as an ambassador athlete. Sara Aranda, Morgan Elliott, and Mercedes Siegle-Gaither earned a spot on the global roster of trail runners wearing the MTL Skyfire 2.
GolfForever Closes on $10M Series A Funding Round
Clerisy, a consumer growth equity fund, led the funding round. Scottie Scheffler, the world’s No. 1 golfer and PGA Tour winner Tom Kim, joined the round as equity investors and serve as GolfForever brand ambassadors.
Pickleball Paddle Gives Tennis Players the Upper Hand
Crush partners with Fromuth to launch a pickleball paddle designed for tennis players.
USA Hockey Extends Deal with Winmark as Official Resale Partner
Winmark and its portfolio of resale brands, including Play it Again Sports, will continue its exclusive designation as the official resale partner of USA Hockey and as an official sponsor.
Crunch Fitness Opens Fifth Charlotte Location
The 44,000-square-foot fitness facility in Steele Creek occupies a former Club Fitness facility, representing the fifth Crunch location to open in Charlotte, NC.
Pure Hockey Acquires Arizona Hockey Retailer
The company said this strategic move to acquire Behind the Mask marks its first entry into the Arizona market and underscores the company’s commitment to serving the needs of hockey players across the United States.
Puffin Drinkwear Hires VP of Wholesale Sales
Julian Davis will bring his extensive experience in sales and operations, account management and product marketing to the company.
HanesBrands and Georgia Tech Extend Partnership for Mass Retail Fanwear
The two entities signed a multi-year extension of their apparel partnership that gives HanesBrands exclusive rights to Georgia Tech fanwear in the mass retail channel.
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