Fortune Brands, Inc, reported double-digit sales increases for Titleist golf balls and FootJoy shoes, along with strong growth in Asia, helped its golf brands outperform the market in the fourth quarter…
Category: Sports/Fitness
Thorlo Supports Haitian Relief Efforts
Thorlo donated 6,000 pair of their best-selling Experia Brand socks will be made through Soles4Souls to aid Haitian relief efforts…
Hi-Tec Donates 900 Pairs to Haiti Through soles4souls.org
Hi-Tec has donated 900 pairs of men’s, women’s and children’s boots and shoes to soles4souls.org for distribution to victims of the earthquake in Haiti…
Denver to Host National Youth Winter Sports Summit
On Saturday, Jan. 30, member organizations of the Recreation Outdoor Initiative (ROI) movement, sponsored by SIA, will host the first National Youth Summit in Denver. Member organizations, which have worked to ensure 50,000 youth are involved in winter s
Blademaster Continues Olympic Sponsorship
Blademaster, the skate care company based in Chatham, Ontario, has been named the official supplier to Hockey Canada. The company has sponsored the team since 2001. Blademaster is also the exclusive supplier to Team USA…
Columbia Sportswear Names VP, Global Apparel, Accessories and Equipment
Columbia Sportswear Company appointed Susan S. Parham as vice president of global apparel, accessories and equipment for the Columbia brand, succeeding Mark Koppes who has left the company to pursue other interests…
Fila Enters Sock License
Fila has entered into a multi-year licensing agreement with PS Brands, LLC for the design and distribution of socks in the United States…
Eastbay and SportsSignup Create Fundraising Website
Eastbay and SportsSignup have partnered to create an all-in-one sports fundraising and online registration service. The new service, called MySportsStore – Powered by Eastbay, allows sports organizations to become their own retail merchants and provides t
Spyder Names European Merchandiser
Fashion and outerwear industry veteran Loredana Venturi has been named Spyder's European Merchandiser. Her responsibility is to identify and articulate trends in fashion, price points, brands and retailers throughout Europe and communicate her findin
Mountain Khakis to Sponsor GamJams Cat 3 Cup
Mountain Khakis announced their title sponsorship of the 2010 GamJams Cat 3 Cup bicycle racing series. The 20-race series in the Mid-Atlantic region starts in March…
New Balance Signs Endorsement Deal with Olympian
New Balance Athletic Shoe Inc. signed Jenny Barringer, who competed for the United States in the 3,000-meter steeplechase race at the 2008 Beijing Summer Olympics, to a multi-year endorsement deal…
Hanesbrands Contractors in Haiti Up and Running
Hanesbrands Inc. reported that production has resumed at its Haitian contract sewing operations affected by the Jan. 12 earthquake, putting hundreds of employees back to work as the country tries to rebuild its economy. The company said the earthquake wou
Black Diamond Reporting Signs of Strength in Early 2010
Black Diamond Equipment Ltd. said the new year has gotten off to a strong start with solid sell through of its skis and boots. The company said it has added a new grassroots marketing director and athelets, has launched multilinqual versions of its Web si
Lacoste Signs 13 Tennis Players
Lacoste signed 13 new players from nine different countries in 2010. Among the women are Aleksandra Wozniak (CAN) 34th player in the WTA, Vera Dushevina (RUS) 40th player in the WTA, Yaroslava Shvedova (KAZ) 52nd player in the WTA. Among the men, new endo
McDavid to Unveil First Snow Sports Line at SIA
McDavid, Inc., the sports medicine and protective apparel maker, will introduce their first ski and snowboarding line at the SnowSports Industries America's (SIA) Snow Show in Denver, Colo. next week…
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