BSN Sports completed the acquisition of Lowe’s Sporting Goods (LSG) based in London, KY.
Category: Sports/Fitness

The North Face To Ramp Up Segmentation Efforts
Arne Arens, general manager, Americas, The North Face, told the investment community, “Through these segmentation efforts, we will build a differentiated consumer experience across channels and across tiers, maximizing revenues but also assuring a premium positioning across the entire spectrum of distribution.”

Aisle Talk, Week Of April 3
Top headlines from the active lifestyle industry you may have missed this week.

Academy Sports + Outdoors Names EVP Of Retail Operations
Sam Johnson joins Academy after seven years with Hhgregg Inc. where he most recently served as chief retail officer.

EMS And Bob’s Stores Continue To Shrink
The closings would leave EMS with 24 locations and Bob’s Stores with 14.
Adidas To Form All-School Deal With San José State
San José State will be the first Mountain West member to partner with Adidas.
Adidas Announces Multi-Year Partnership With USA Rugby
Adidas will be the official kit supplier for USA National Teams and representative teams.
Under Armour Undergoes Layoffs At Connected Fitness Segment
Under Armour is laying off about two dozen employees in its Connected Fitness segment, according to the Baltimore Sun. The affected employees are located primarily in Copenhagen, the home base of the social fitness app Endomondo.
Reebok Launches Sale Of Headquarters
Reebok appointed CBRE Capital Markets team to sell its 65-acre headquarters campus in Canton, MA.
GoPro Launches First Debt Offering
GoPro Inc., marking its first debt offering since going public nearly three years ago, plans to sell $150 million aggregate principal amount of convertible senior notes due 2022.
New Balance To Sponsor England And Wales Cricket Board
New Balance signed a five-year deal to replace Adidas as the Official Kit Supplier to England and Wales Cricket Board (ECB) and the England cricket teams.

Nike’s Concentration At Foot Locker Dips
About 68 percent of Foot Locker’s sales came from Nike Inc. in 2016, down from 72 percent in 2015, according to Foot Locker’s annual report.

How Does Emerald Expositions Make Money?
Emerald Expositions Events Inc.’s initial public offering reveals that its collection of sports-related trade shows, including Outdoor Retailer, Surf Expo and Interbike, are growing at a steady double-digit rate with healthy booth renewal rates. But particularly impressive is its overall robust profit margins and cash flow conversion.

Headsweats Becomes Official Headwear Of Pickleball Championships
As part of the partnership, Headsweats has created a full collection of pickleball designs. Each pickleball style has features intended to keep players focused on winning the next point.

UFC Gym To Open 10 Taiwan Locations
UFC Gym formed an exclusive partnership with Life Wellness International Development to open 10 locations throughout Taiwan.