The partnership will debut with a pilot in the Netherlands and Belgium.
Category: Sports/Fitness
Pure Barre Welcomes Back Founder As Chief Barre Officer
Carrie Dorr founded Pure Barre in 2001 and remained active with the company until 2015, when she stepped back to start the Soul Day Foundation, a non-profit organization.
Foot Locker Warns Of Q1 Shortfall
Foot Locker Inc. warned that it expects earnings in the first quarter ending April 29 to be equal to or slightly below last year’s record earnings, or $1.36 to $1.39 per share.
United States Tennis Association Awards Aramark Merchandising Rights For US Open
The United States Tennis Association (USTA) and Aramark formed a partnership that will provide retail merchandise services for the USTA Billie Jean King National Tennis Center, home of the US Open.
IHRSA Kicks Off #WhyGetActive Campaign
To celebrate National Physical Fitness and Sports Month, and to raise awareness of the many reasons to be physically active, IHRSA will be providing daily content on the benefits of physical activity that clubs can share with their networks.
Health Club Industry Exceeds 66 Million Consumers, An All-Time High
More than 66 million Americans used a health club in 2016, a record-high since IHRSA began tracking health club consumer statistics in 1987. The number of individual members totaled 57.3 million, up 3.6 percent from 55.3 million in 2015.
Nike Signs NFL Draft Prospects
The players include Deshaun Watson, quarterback, Clemson; Dalvin Cook, running back, Florida State; Christian McCaffrey, running back, Stanford; and John Ross, wide receiver, Washington.
Beeline Bikes Rolls Out Beeline2U Program
Approved brands and products will have access to the Beeline2U platform, where they will be able to initiate a fulfillment appointment on behalf of their customers.
Topgolf To Offer Free Lessons On National Golf Day
In partnership with We Are Golf (WAG), a coalition of the game’s leading associations and industry partners, Topgolf aims to attract new fans to the sport by helping people feel more confident in their swing.
Brooks Honors Two Track Coaches Of The Year
Mark Anderson of Cary Grove High School and Gwen Robertson of Issaquah High School were honored as part of its newly expanded Inspiring Coaches program.
Farm To Feet To Sponsor Blue Ridge Marathon
The race course starts in downtown Roanoke and climbs to the top of Mill and Roanoke Mountains. Following sections of the Blue Ridge Parkway, the course has a total elevation change of 7,430 feet and is considered America’s toughest road marathon.
Honey Stinger Adds Sales And Marketing Hires
“We are thrilled to add several new positions and highly qualified members to our growing team here at Honey Stinger,” said Rich Hagar, Honey Stinger co-founder.
Sports Direct Purchases 7.9 Percent In Finish Line
Sports Direct, which earlier this year agreed to purchase Eastern Mountain Sports and Bob’s Stores in bankruptcy proceedings, has acquired a 7.9 percent stake in The Finish Line Inc., according to a regulatory filing.
Rollerblade Introduces New Rollerblade Speed Team
The global team includes Guillaume de Mallevoue, Sebastian Paredes, Quentin Giraudeau, Aura Quintana, Vincent Esnault and Jorge Botero.
Adidas Stirs Anger With Boston Survivors E-Mail
Adidas said in a statement, “Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world.”
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