The creator of The Boa System formed a new brand partnership with Asics and debuted Boa-powered running shoes with New Balance and Under Armour.
Category: Sports/Fitness
Huub Sponsors Gordon Benson
Huub, the maker of wetsuits, clothing accessories and goggles, has added British triathlete Gordon Benson to its roster of ambassadors.
Blue Star Sports Acquires SportsTG
Blue Star Sports, the largest and fastest growing provider of sports technology, continues its rapid expansion with the acquisition of SportsTG, a leading provider of digital solutions and technologies to grassroots sport in Australia, New Zealand, the United Kingdom and other key international markets.
Retail Imports Could Hit Record Rate Despite Slower Growth
The rate of import growth at the nation’s major retail container ports has begun to slow after double-digit surges earlier this year, but volume should nonetheless hit an all-time high by the end of the summer, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates.
Michael Jordan Still Leads Shoe Deals
According to Forbes, Michael Jordan, the endorser that put Nike on the map, again ranked far ahead of other players in royalties from shoe deals. Jordan earned $110 million last year, according to the business magazine.
Adidas Hosts Run For The Oceans
On Thursday night, Adidas and Parley for the Oceans invited their communities of runners, athletes, ocean ambassadors, environmentalists, artists, influencers and media to unite during their first ever Run For The Oceans in New York City.
Aisle Talk, Week Of June 5
Top headlines from the active lifestyle industry you may have missed this week.
Nike’s Breaking2 To Become A Documentary
Nike has partnered with National Geographic to produce a one-hour documentary on its Breaking2 effort to beat the two-hour marathon record.
Rollga Hires Darby Communications For Public Relations
Rollga, the manufacturer of foam rollers, hired the PR firm Darby Communications.
Lululemon Opens First Run-Centric Store
The location, called Le Local and located on Montreal’s Mile End, features only running apparel, bras and accessories but also serves as a community hub.
Oiselle, Polartec Unveil ‘Birdstrike’ Film In Partnership With REI
Team Birdstrike’s experience in The Speed Project is documented in a short film, which will debut at REI as a part of its Force Of Nature campaign.
Vibram Teams Up With Gold’s Gym For Shoe Collaboration
Vibram has collaborated with Gold’s Gym on the launch of a co-branded, limited-edition cross training FiveFingers shoe.
Oofos Introduces First Full-Coverage Shoe
Oofos launched its first full-coverage recovery shoe with the new Oomg low- and high-top shoes.
Kids Across America Experiencing A Deficit Of Active Play
The 2017 Let’s Play State of Play survey, commissioned by Dr Pepper Snapple Group (DPS), finds Nearly seven out ten parents believed that busy schedules were a key barrier to active play.
STX Signs International Field Hockey Superstar Alex Danson
STX signed British field hockey stalwart and Olympic gold medalist Alex Danson.
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