The world’s 100th Pedego Electric Bikes store opened in Simsbury, CT.
Category: Sports/Fitness
NFHS Sets Rule Changes for Track & Field And Softball
Two important baseball equipment rule changes regarding baseballs and chest protectors were announced by the National Federation of State High School Associations (NFHS).
Runner’s Hub To Become Fleet Feet Sports
Fleet Feet Sports announced that The Runner’s Hub in Clarksville, TN will become a Fleet Feet Sports franchise location effective immediately.
Boa Technology Launches Ambassador Program
Boa Technology, creators of the Boa System, announced a new ambassador program that showcases the diversity of Boa through dedicated athletes that have overcome medical barriers to pursue their life-long passions.
TYR Sport Signs Leah Smith
TYR Sport, the manufacturer of competitive swim and triathlon gear, announced the signing of 2x Olympic medalist Leah Smith to its roster of sponsored athletes.
Vicis Secures $10 Million In New Funding
Vicis Inc., which is planning to bring its ZERO1 football helmet to NCAA and NFL fields this fall, raised an additional $10 million.
VF Corp. Supports Social Responsibility And Sustainability
VF Corp. said that in 2016, 1,600 EMEA employees from VF’s corporate headquarters and its brands volunteered more than 15,000 hours in their local communities.
Cornell University Ends Relationship With Nike Over Alleged Labor Issues
In response, Nike said in a statement that it’s “Code of Conduct meets or exceeds international standards set by the International Labour Organization’s conventions and while it is not possible to implement individual codes for over 1000 partner schools, we often find common ground that meets our shared expectations and enables us to move forward.”
Hydro Flask Delivers Strong Double-Digit Growth In Q1
Helen of Troy’s CEO Julien Mininberg said Hydro Flask’s “new spring season refresh continues to build excitement and results with new products, expanded color assortments, increased shelf and display space, new distribution games including international.”
SFIA Selects Start-Up Challenge Finalists
The winner will receive a spotlight in the SFIA Insider Blog, National Media Coverage and a commemorative plaque.
Dick’s Sporting Goods Names New Chief Marketing Officer
Scott Hudler joins Dick’s from an 11-year career with Dunkin’ Brands, where he most recently served as senior vice president, chief digital officer.
Buff Welcomes New Marketing Manager To USA Team
Kevin Walker joins the Buff team after a four-year tenure at Marmot, where he most recently oversaw development of brand content as brand activation manager.
Athletic Propulsion Labs Garners Social Media Exposure
Social media taste-makers like Kourtney Kardashian, Helen Owen and Tone It Up founders Karena Dawn and Katrina Scott have all featured the shoes on their feeds.
Under Armour Working On Long-Term Extension With Aaron Judge
Under Armour signed the Yankees star rookie while he was in the minor leagues.
Hydro Flask Drives Helen of Troy Q1 Gains
Helen of Troy Ltd. reported sales rose 3.4 percent in its first quarter. The gains were led by 16.3 percent gain its its Housewares segment, including growth in both Hydro Flask and OXO.
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