TomTom announced the start of its share buyback program to repurchase ordinary TomTom shares for an amount up to €50 million.
Category: Sports/Fitness
Puma Partners With Selena Gomez
The singer and actress will start working with Puma immediately and will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.
Delta Apparel Share Repurchase Authorization Increased
Delta Apparel Inc. announced that its Board of Directors has approved a new authorization under the company’s stock repurchase program for the repurchase of up to an additional $10 million of the company’s outstanding common stock.
Flywheel Sports Makes Two Executive Appointments
Flywheel Sports added two key executives to its leadership team. Bill Stauffer, formerly of EHE International, takes the reigns as chief operating officer. Michael Cohen joins the team from Birchbox as chief financial officer.
Under Armour To Sponsor Women’s Professional Lacrosse League
The Women’s Professional Lacrosse League (WPLL) announced a new, multi-year partnership with Under Armour and Longstreth Sporting Goods, naming Under Armour the official outfitter of the WPLL.
Lululemon Launches First Campaign Targeting Men
Lululemon introduced its first global campaign targeting men in a partnership with Vice’s in-house agency Virtue.
Roots To Accelerate Expansion With IPO
Roots, the Canadian lifestyle apparel chain, filed for an initial public offering to accomplish ambitious growth goals in the years ahead, including adding about a dozen new doors in the U.S.
Nike’s Heidi O’Neill Discusses Digital-First Strategy
At Recode’s Code Commerce event in New York City, Heidi O’Neill, Nike’s president of direct-to-consumer business, discussed Nike’s aggressive moves into direct-to-consumer, its decision to sell directly to Amazon and overall digital transformation.
Aisle Talk, Week Of September 11
Top headlines from the active lifestyle industry you may have missed this week.
Item Of The Day: Jaybird Run Headphones
Designed from insights gained from top runners around the world, Jaybird Run delivers a secure, run-specific comfort-fit, sweat proofing, water resistance and skip-free customizable sound with 12 hours of battery life.
Johnson Fitness And Wellness Retail Rebrands Locations
Johnson Health Tech Retail, Inc., the largest specialty fitness retailer in North America, announced that the company is rebranding 100 retail locations in the U.S. to Johnson Fitness and Wellness. Banners include 2nd Wind Exercise Equipment, Leisure Fitness, Busy Body Home Fitness and Fitness Resource.
Fanatics Aiming For $10 Billion In Sales
Expanding internationally and capitalizing on its verticalization capabilities, Fanatics expects to reach over $2 billion in sales in 2017 and sees the long-term opportunity to reach more than $10 billion in sales, Michael Rubin, executive chairman of Fanatics, said Wednesday at Recode’s Code Commerce event.
SFIA Hosts Start-Up Challenge
The Sports & Fitness Industry Association (SFIA) said the winner of its second-annual ‘Start-Up’ Challenge was ShotTracker, a manufacturer of wearable tech for basketball.
Asics Opens Store In Honolulu
Asics America Corp. opened its doors to a new location in the heart of Waikiki at International Market Place.
Under Armour Introduces Global Footwear Innovation Hub In Portland
Under Armour unveiled a new center for performance innovation in Portland, OR, bringing footwear design and development under one roof. The innovation hub includes a forward-looking biomechanics lab and performance training center for athlete testing.
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