The Sports & Fitness Industry Association (SFIA) said the winner of  its second-annual ‘Start-Up’ Challenge was ShotTracker, a  manufacturer of wearable tech for basketball.

During the competition held on the first day of its fifth annual Industry Leaders Summit (ILS), ShotTracker showcased its newest technology, ShotTracker TEAM, which automatically captures real-time practice and game stats for an entire basketball team. ShotTracker TEAM is a sensor-based technology that captures player and ball movement within three dimensions.

At the event, five start-ups were selected to showcase their companies to a panel of judges.

“We are always looking to surround ourselves with the most innovative companies in the industry, so we are proud to not only have won this year’s startup challenge, but to have competed against so many other companies who are bringing great ideas to the table,” said Davyeon Ross, COO and co-founder at ShotTracker. “ShotTracker TEAM is a technology that is truly changing the game, so it’s exciting to be able to showcase what really differentiates us within the industry.”

ShotTracker® will receive a spotlight in the ‘SFIA Insider Blog,’ additional exposure through SFIA’s marketing channels and a winner’s plaque. In addition, the winner will receive one free year of SFIA membership and a public relations campaign from Uproar PR.

“We have been thoroughly impressed with the innovation and technology demonstrated by our five start-up finalists, and are excited to see each company grow within the sports & fitness industry,” said Tom Cove, president and CEO of SFIA.