H&M announced that their latest sport collection is made solely from sustainable materials, blending fashionable design with highly functional details. Inspired by nature and strong women, the collection will be available in select stores and online at hm.com from January 4.
Category: Sports/Fitness

A Running Start Joining Forces with Fleet Feet
Fleet Feet announced that A Running Start in West Reading, PA, will partner with Fleet Feet as a location effective immediately. Current owner, founder, and chief running officer of A Running Start Sorita Averill-Fitzgerald will remain owner of the store, which she first opened in 2004.
PHIT America’s GO! Grants Program Generates Strong Media Coverage
The PHIT America GO! Grants program is becoming a popular story for the media to tell in communities whose local elementary schools are receiving a much-needed injection of funds into their P.E. programs.

‘Sports Authority Field’ Sign Being Removed From Broncos Stadium
Following the liquidation of the chain in the fall of 2016, the Denver Broncos on Tuesday announced plans to remove the Sports Authority signage on the outside of the team’s stadium in coming weeks.

Most-Read SGB Exec Stories In 2017
Bankruptcies again dominated the top 30-clicked stories for SGB Exec in 2017, but big changes at Dick’s Sporting Goods, Nike, Fleet Feet Sports, Brooks Running and others also caught some attention.

Champion System USA Finds Buyer
Custom cycling apparel maker Champion System USA has been sold to Jay Thomas, the brand’s former vice president of sales and marketing, and Champion System Limited. Thomas will also serve as the company’s managing director.

Adidas Golf Strengthens Roster
Adidas Golf announced that it has extended the contract of 2017 Masters Champion Sergio Garcia, re-signed 2017 PGA TOUR Rookie of the Year and TOUR Championship winner Xander Schauffele, and signed three-time European Tour winner Tyrrell Hatton to apparel and footwear contracts.

Fabletics Launches Demi Lovato Footwear And Athletic Bag Collection
Fabletics announced the launch of a new Demi Lovato for Fabletics capsule collection. This marks Lovato’s third collaboration with the brand, which features exclusive new looks and the debut of her first-ever lifestyle accessories, including seven footwear styles and two athletic bags.

Callaway Golf Signs Sergio Garcia
Callaway Golf Company announced that Sergio Garcia, the reigning Masters Champion, has joined its Tour Professional Staff.
Wearable Tech Summit Returns to CES 2018, January 11
The second annual Wearable Tech Summit will take place at CES 2018 on Thursday, January 11.

Many Active Stocks Miss Market Rally In 2017
While the broader stock markets soared to record highs in 2017, many major stocks in the active lifestyle industry weren’t invited to the party.

Aisle Talk, Week Of December 25
Top headlines from the active lifestyle industry you may have missed this week.

Dick’s To Honor $9.98 Houston Astros Jersey Deal After Pricing Glitch
Following an uproar across social media, Dick’s Sporting Goods said it plans to ”honor the price” of World Series replica jersey that were priced at $9.98 due to a pricing error.
Alstyle Apparel To Close California Distribution Center
Alstyle Apparel, theT-shirt and sweatshirt company acquired by Gildan Activewear in 2016, is closing its distribution center in Anaheim, CA., affecting 81 jobs, according to notices filed with the state Employment Development Department.

Adidas Signs First Female Pro Skateboarder
Adidas welcomed Nora Vasconcellos to its roster of pro skateboard ambassadors, representing its first-ever female rider.