Fitbit and Solera Health, an integrated benefit network, announced they have expanded their partnership to reduce the risk of type 2 diabetes by using the Fitbit platform through Solera Health’s model to encourage positive behavior changes, such as increased physical activity and weight loss.
Category: Sports/Fitness
Callaway Golf Signs Francesco Molinari
Callaway Golf Company announced that Francesco Molinari, the reigning Open Champion, has joined its Tour Professional Staff.
Three Sentenced In College Basketball Recruiting Scandal
Former Adidas executive James Gatto was sentenced to nine months in prison Tuesday for his role in the widespread college basketball recruiting scandal that has tainted two dozen schools. Co-defendants Merl Code, an Adidas consultant, and basketball middleman Christian Dawkins, each received six months.
BSN Sports Acquires H&L Sporting Goods
BSN Sports, a division of Varsity Brands, announced that it has finalized the acquisition of H&L Sporting Goods, Inc. (“H&L”), based in Everett, WA. H&L has been serving team sports customers in the Seattle Metro area since 1940.
Nike Set To Become First Major Sponsor Of Los Angeles 2028
Nike is close to completing a deal to become the the first major sponsor of the 2028 Olympic and Paralympic Games in Los Angeles, according to the Sports Business Journal.
Kohl’s Seeing Share Gains In Active, Adding Nike Plus-Sizes
Kohl’s Corp said it continued to see strong momentum across its Active categories in the fourth quarter. The retailer also said that its test of expanded Active areas will be extended to 160 stores and Nike plus-size offerings will arrive this spring.
Survey: March Madness Seen Boosting Employee Morale
In new research from global staffing firm Robert Half, 72 percent of senior managers said college basketball tournament activities have a positive impact on staff morale. More than half of survey respondents (52 percent) also see productivity benefits.
Planet Fitness Announces Development Partnership With Kohl’s
Planet Fitness Inc., the franchisor and operator of fitness centers, partnered with Kohl’s to initially open up to 10 Planet Fitness stores adjacent to select Kohl’s stores across the country in 2019 with the opportunity for additional locations in the future.
Lindsey Vonn Joins Under Armour’s Project Rock
Lindsey Vonn, a long-time Under Armour athlete who recently retired from competitive skiing, will join Team Project Rock alongside fellow Under Armour athlete, Dwayne “The Rock” Johnson, as a global ambassador for the Project Rock collection.
Belle Intl Hires Underwriters For IPO For Sportswear Unit
Belle International, the Chinese footwear retailer, has hired Bank of America Merrell Lynch to help prepare for a Hong Kong listing of its sportswear business this year, sources told Reuters.
Kohl’s Q4 Tops Wall Street’s Targets
Kohl’s Inc. reported better-than-expected earnings and revenue in the fourth quarter and provided an upbeat outlook for 2019. Earnings on an adjusted basis rose 17 percent on lower operating expenses and a 1 percent same-store gain.
Academy Sports To Open New Stores In Terrell and Frisco, Texas
Academy Sports + Outdoors announced that it will be opening new stores in Terrell, TX, and Frisco, TX, this year.
Gaia’s Q4 Revenues Climb 47 Percent
Gaia, the lifestyle media company, widened its loss in the fourth quarter despite a 47 percent hike in revenues.
Berkshire Hathaway Sees 4.6 Percent Gain in Apparel/Footwear Sales in 2018
Berkshire Hathaway reported apparel and footwear revenues increased 4.6 percent in 2018 to $4.3 billion, primarily due to increased sales volume at Brooks Sports and Garan.
Play It Again Sport Parent Sees Flat Q4 Profits
Winmark Corp., the parent of Play It Again Sports, reported net income for the fourth quarter of $7.65 million, or $1.83 per share diluted, compared to net income of $7.64 million, or $1.86, for the same period last year.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal