Columbia Sportswear, Wolverine Worldwide, VF Corp. and Hanesbrands were among vendors in the active lifestyle space downwardly adjusting their guidance for the year in reporting Q2 results in the face of an increasingly promotional marketplace. However, more vendors than not were able to surprise on the upside.
Category: Sports/Fitness
Life Time Opens Phase I of Life Time at Penn 1 Project
Life Time has opened phase one of its 54,000-square-foot destination at the redeveloped Penn 1 building, as part of the Penn District, located adjacent to Madison Square Garden in the heart of New York City.
Road Runner Sports Partners with PHIT America on Fitness Programs for Kids
Road Runner Sports will significantly expand PHIT America’s programs in U.S. schools as it becomes the Presenting Sponsor of PHIT America’s Amped running/walking fitness program.
Investment Firms Partner to Aggregate Little Gym Franchises in New Venture
Hidden River Strategic Capital and Taurus Capital Partners created Somersault Holdings, LLC. and acquired and aggregated seven franchises within The Little Gym franchise system under one management group.
B2B Surplus Inventory Marketplace Raises $30 Million Series B Round
The company reported it has had a 500 percent increase in uploaded inventory in the last year, with a gross merchandise value (GMV) run rate increasing over 10x year-over-year and the team has doubled in size.
Tractor Supply Launches Open Buying Days
Tractor Supply said the Open Buying Days are open to individuals and businesses nationwide. The event seeks to uncover unique products that align with Tractor Supply’s purpose – to help customers as they live Life Out Here.
Adidas Renews Partnership With Newcastle United
Adidas renewed its partnership with Newcastle United, the U.K. soccer club that competes in the Premier League, as its kit sponsor.
NBDA Establishes Bicycle Industry E-Bike Safety & Standards Panel
The quarterly platform is expected to serve as a central hub for experts to engage in discussions, share insights and formulate best practices, with the goal of enhancing safety and compliance across the e-bike market.
Canyon Ranch Secures $150 Million Equity Investment
Canyon Ranch, the upscale wellness club based in Fort Worth, RX, reported it secured an investment of $150 million from VICI, a New York-based real estate investment trust specializing in entertainment projects, to support expansion projects.
Rally House Opens Store in Cleveland Market
Rally House opened a retail store at the Great Lakes Mall in Mentor, OH, just east of the Cleveland metro.
Report: Starter Plans Comeback With New Licensing Deals
Starter is reportedly negotiating on-field licensing deals with the Fox Sports-controlled USFL and the Arena Football League as part of a comeback.
Galvin Green Appoints Global Sales Director
Premium hi-tech golf apparel brand has appointed experienced corporate executive Per Ågren to a new position as its global sales director.
Westcliff University Partners with Nike/BSN Sports
Westcliff University, based in Irvine, CA, entered into a five-year partnership with Nike through BSN Sports.
EXEC: Vipshop Sees Q2 Earnings Jump as Key Site Metrics Point Higher
The online discount retailer for brands in China, including many U.S. active lifestyle brands, reported total net revenues for Q2 increased 13.6 percent year-over-year to RMB27.9 billion (US$3.8 billion).
Study Names Top Product Placement Brands in Movies and TV
Nike, Adidas, Ray-Ban, Converse and Under Armour ranked as the top-five clothing and accessories brands featured as product placement in films, according to a recent study from U.K.-based Merchant Marine.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal