Masseys Launches Online Travel Hub

Masseys has created an online hub for customers to access local and destination adventures on its web site. Masseys customers will be able to quickly locate and book trips with local canoe, backpacking, fishing, and surfing guides. The site will also sign

Timberland Launches Geocaching Campaign in Europe

Timberland has launched a GPS-enabled treasure hunt that spans six European cities to promote its Earthkeeper footwear range. The Trail of Heroes campaign will run in Berlin, Brussels, London, Madrid, Milan and Paris until June…

Deckers Outdoor to Acquire Sanuk for $120 Million Plus

Deckers Outdoor Corporation signed a definitive asset purchase agreement to acquire the Sanuk brand for $120 million plus earn outs, or nearly three times Sanuk's 2010 sales of $43 million. Deckers said Sanuk is profitable, will be accretive to earni

New Balance Creates Casual-Comfort Company

New Balance announced the creation of an independent company to accelerate the growth of company's two casual-comfort footwear brands, Aravon and Dunham, as well as create new brands in the casual-comfort space. Bob Infantino was named president of

Mountain Hardwear Adds Sales Managers

Mountain Hardwear said Tom Shores will serve as its western regional sales manager, while Mark Kallerud will fulfill the role of regional specialty sales manager for the Mountain Hardwear and Montrail brands…

NSSF Completes Study on AR-style Rifles

With so many MSRs purchased from 2008 to early-2010, , the National Shooting Sports Foundation, the trade association for the firearms and ammunition industry, wanted to learn more about owners’ use and attitudes related to these firearms…

Forzani Group to Be Acquired by Canadian Tire

In a bid to create “Canada's ultimate authority in sports,” Canadian Tire reached an agreement to acquire Forzani Group Ltd., Canada's largest sporting goods chain, in a friendly-deal valued at CN$771 million (US$800 mm)…

Asics America Sales Up 18.4 Percent in Fiscal 2011

Asics Corp. said revenues at Asics America Corp jumped 18.4 percent in its fiscal year ended March 31, 2011. The growth was driven by footwear posting its highest sales figures in recent years at over 18 percent, while apparel showed an increase of almost