Vision Street Wear, the skate and street wear brand owed by Collective Licensing International, signed punk rock band Dead to Me to an endorsement deal. The band will exclusively stream its new album beginning Oct. 20 on visionstreetwear.com
“We are extremely excited about this new partnership,” said Bruce Pettet, President and CEO of Collective Licensing International, the company that owns the Vision brand. “The band represents what Vision is all about style, self-expression and fun with an edge. Dead to Me’s modern sound and unique look make a great addition to the Vision Crew.”
“We are honored to rock such an iconic brand like Vision Street Wear,” said Ian Anderson, Dead to Me's drummer. “And considering several of us spend a good amount of time on our skateboards, it’s a great fit for us.”
Founded in 2003, the band’s current lineup includes Anderson (drums), founding member Chicken Annicharico (vocals/bass), Sam Johnson (guitar) and Ken Yamazaki (guitar). The band’s latest album Moscow Penny Ante is due out on Fat Wreck Chords on Tuesday, Oct. 25.
Launched in 2008, the Vision Crew is a group of fresh, creative thinkers, musicians and team riders. Vision team riders include Kilian Martin, Greg Harbour and Ty Jocham, among others.
Collective Licensing is also the the owner and/or license operator of Airwalk, Above The Rim, Clinch Gear, STRIKEFORCE, Sims, Lamar and LTD, World Snowboarding Championships and Hind.
