Zumiez Lowers Guidance as October Misses Plan

Zumiez Inc. announced that sales for the four-week period ended Oct. 27, increased 20.2 percent to $41.9 million, compared to $34.9 million for the four-week period ended Oct. 29, 2011. Comparable store sales increased 0.6 percent for the four-week period

Study: Gay Students Feel Excluded from Team Sports

A report published by the National Union of Students (NUS) found that almost half of those at college and university who do not participate in any sport (46.8 percent) find the culture of sport to be alienating and 41.9 percent said they had a negative ex

Cliff Keen Announces Partnership with USA Wrestling

Cliff Keen Athletic and USA Wrestling have announced a strategic marketing partnership and media package with USA Wrestling, the national governing body of the world’s oldest sport. Cliff Keen will showcase its wrestling-specific brand to the large

Skis.com Launches Industry’s First Virtual Shop-in-Shop

Skis.com launched its first custom microsite in partnership with K2. The microsite is essentially a virtual shop-in-shop, where customers can explore a hand-picked selection of K2’s latest snow gear in an exclusive branded environment designed by S

Rory McIlroy to Leave Acushnet

Acushnet Company, which manufactures the Titleist and FootJoy brands, announced that its relationship with Rory McIlroy will not extend beyond Dec. 31, 2012. The news comes as Nike is reportedly close to signing a mega-deal with the golf star…

Beijing AIC Fines Nike for Having Double Standard

Nike has been fined 4.87 million yuan ($779,700) for deceptive advertising in China, according to the Beijing Administration for Industry and Commerce recently. According to Want China Times, a model of Nike basketball shoes that sell for 1,299 yuan ($208

AAFA: U.S. Footwear Production Rose in 2011

Footwear production increased 7.9 percent in the United States in 2011 despite slightly lower domestic unit sales thanks to growing exports, according to the American Apparel & Footwear Association (AAFA)…