Portland Outdoors, owners of Top Secret Deer Scents, announces an alliance of three marketing firms with the goal of guiding Top Secret products into the crosshairs of whitetail hunters…
Category: Sports/Fitness
Montana Fly Company Hires Sales Group
Hart-Montgomery joins Montana Fly Company as its rep agency of record for the northern rocky mountain region…
Intrawest Reports 2013-14 Season Metrics Up
Intrawest Resorts Holdings, Inc. reported skier visits increased 7.9 percent and retail and rental revenue 4.5 percent for the 2013-14 ski season ended April 30…
RECALL: 95 Coleman Northstar Liquid Fuel Lanterns
The Coleman Co. has recalled about 95 of its Northstar Liquid Fuel Lanterns because an incorrect gas feed tube was installed on the lantern…
Primaloft Promotes Newey to Director of Global Marketing
PrimaLoft Inc. promoted David Newey to director of global marketing, marking his second promotion since joining the insulation and fabrics company in June 2013…
Vibram FiveFingers Settlement Moves Forward
A federal judge cleared the way Monday for Vibram USA to begin settling a class action lawsuit alleging it used unsubstantiated claims about the health benefits of running in its FiveFingers shoes to increase their sale…
Sports Authority Partners with Melanoma Research Alliance
Sports Authority has partnered with the Melanoma Research Alliance (MRA), the largest private funder of melanoma research, to inform the public about this deadly form of skin cancer…
SFIA Report: Fitness Activities Dominate Top Ten List of Core Participants
Eight fitness-related activities ranked in the top ten of core participants in the United States in 2013, according to the 2014 Sports, Fitness, and Leisure Activities Topline Participation Report published by the Sports & Fitness Industry Association (SF
Leupold Adds Social Media Expert to Marketing Staff
Leupold & Stevens has added Wendy Cunningham to its marketing staff, bringing additional expertise to the optics authority’s social media efforts…
TYR Sport and USA Triathlon Renew Gold-Level Agreement
TYR Sport and USA Triathlon announced the renewal of their Gold-Level Partnership through 2016. This relationship designates TYR as the National Governing Body's official supplier in several categories, including swimwear; triathlon competition and t
Asics Corp. Racks Up Strong Double-Digit Growth for Fiscal Year
Asics Corp reported 2014 fiscal year revenues jumped 26.6 percent in Japanese yen terms to ¥329.5 billion ($3.99 bn) for the period ended March 31. Domestic Japan net sales rose 4.7 percent to ¥119.8 billion ($1.45 bn), primarily due to the “steady
Judge Clears Way for $3.75 Million Settlement in Vibram FiveFingers Case
A federal judge cleared the way Monday for Vibram USA to begin settling a class action lawsuit alleging it used unsubstantiated claims about the health benefits of running in its FiveFingers shoes to increase their sale…
Dorel Anoints New Bike CEO After Impressive First Quarter Rebound
Dorel Industries named Peter Woods president and CEO of its Recreational/Leisure segment last week after crediting him for a dramatic first quarter turnaround at the business, which sells bikes to both independent bike dealers and mass merchants such as W
Ruger Announces New ShopRuger.com Web Presence
Sturm, Ruger & Company, Inc. announced the launch of a new Sportswear & Accessory eCommerce web presence at ShopRuger.com…
Backcountry,com Sees Demand Fall in First Quarter
Backcountry.com and Bodybuilding.com experienced low demand for their products in the first quarter ended March 31, according to parent company Liberty Interactive Group…
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