Intersport International Corp. GmbH has partnered with The North Face for its first pan-European marketing campaign in the outdoor category, underlining the brand’s status as one of the few outdoor brands with a significant presence across most of t
Category: Sports/Fitness
U.S. Soccer Federation Foundation Gains Funding
The U.S. Soccer Federation Foundation gained $2.6 million in grants from the Corporation for National and Community Service (CNCS). According to a release from the CNCS, the U.S. Soccer Foundation will expand and evaluate the impact of 13 subgrantees that
SSV’s FY 2013 Sales Nearly Reach $200 Million
Sales at Specialty Sports Ventures Ltd (SSV) nearly reached the $200 million mark in the year ended July 31, according to the latest earnings report from its parent company Vail Resorts Inc…
Nike Inc. Sees Europe Add to Q1 Growth Engine…
Benefiting from meatier margins, lower expenses, and robust growth in North America and Europe, Nike Inc. reported earnings jumped 37.6 percent in its first quarter ended Aug. 31, to $780 million, or 86 cents a share, exceeding Wall Street’s consens
Sports And Fitness Executives Praise Inaugural SFIA Industry Leaders Summit
Executives from the sports and fitness industry praised the inaugural SFIA Industry Leaders Summit which was held in Baltimore, MD in The Four Seasons Hotel September 25-26. Attendees gathered to discuss the future of the industry and learn how they can b
Ashworth Golf Becomes Official Apparel Supplier of Presidents Cup U.S. Team
Ashworth Golf, which is part of TaylorMade-Adidas Golf, will be the official apparel supplier of the U.S. Team at The Presidents Cup 2013, to be held on Oct. 1-6 at Muirfield Village Golf Club in Dublin, Ohio. In addition to the 12 playing members of the
Cross Company Begins Operating as Costa Inc.
Cross Company (ATX), the maker of Costa and Native premium sunglasses, has begun operating under the name Costa Inc…
Oliberté Manufactures the World’s First Fair Trade Certified Footwear
Oliberté, maker of sustainably produced leather shoes and bags handmade in Africa, is the first footwear manufacturing facility in the world to be Fair Trade Certified by Fair Trade USA. Oliberté opened its factory in Addis Ababa, Ethiopia, in 2012…
CriticalPoint Capital Acquires Organized SportsWear
CriticalPoint Capital, the investment affiliate of CriticalPoint Partners, announced today that it has acquired Organized SportsWear, LLC. Organized SportsWear manufactures physical education uniforms with customized silk screen printing and embroidery…
Russell Athletic Launches Third Annual “Fight Like Dylan Award”
Russell Brands, LLC announced it will begin accepting entries for the third annual “Fight Like Dylan Award,” named in honor of Dylan Rebeor, a high school football player whose last wish was for his teammates to receive new uniforms. Through this initiat
Kathmandu Reports Record Results Despite Anemic Australian Economy
Kathmandu Holdings Limited, which operates 136 outdoor and adventure travel specialty stores in New Zealand, Australia and the United Kingdom, reported earnings and sales for the fiscal year ended July 31 despite Australia’s anemic GDP growth.
SCARPA North America Adds Staff
SCARPA North America this fall made a number of new hires and promotions in a number of new and existing positions to provide superior customer service and continuing to grow brand awareness in the U.S. and Canada…
Dearfoams Launches Campus Challenge Contest
Dearfoams, the maker of slippers, launched the Dearfoams' Campus Challenge, a national photo contest that invites college guys to show off their slippers for the chance to win cash…
Phil Knight Pledges $500 Million to Cancer Research
Nike co-founder and Chairman Phil Knight and wife Penny have pledged $500 million to kick-start a $1 billion cancer research initiative at the Knight Cancer Institute at Oregon Health & Science University (OHSU). Knight said the pledge is contingent on OH
MEC Unveils New Brand Campaign to Reach Growing Urban Membership
MEC (Mountain Equipment Co-op) unveiled its new brand platform in a bid to become more relevant to the fastest growing part of its membership – Canadian urbanites participating in cycling, running and other outdoor activities that never bring them to the
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal