J. C. Penney Company, Inc.reported that it is making solid progress in its turnaround and provided an update on the company's operating performance and key initiatives underway to return to profitable growth.Sales for the fiscal month of September, e
Category: Sports/Fitness
Outdoor Gear Canada to Distribute Yuba Cargo Bikes
Yuba Bicycles has signed a multi-year agreement with Outdoor Gear Canada that makes OGC the exclusive Canadian distributor of Yuba’s cargo bikes and accessories…
Outdoor Foundation Awards First Heatlh Challenge Grants in North Carolina
In partnership with Blue Cross and Blue shield of North Carolina and NC Recreation and Park Association, Outdoor Foundation awarded $22,500 for 2013 Go NC! Health Challenge Grants, which focus directly on enhancing the link between outdoor activity and he
SIA Releases State of the Industry Video
Snowsports Industries America released the third annual State of the Industry Video as well as category-specific videos for alpine skiing, Nordic skiing and snowboarding to help members review how the 2012/13 season ended…
Kokata Extends Application Deadline for Sassy Competition Until Nov. 8
Kokatat will continue accepting applications for the 2014 American Made Outdoor Gear Awards until Friday, Nov. 8…
Sports Marketing Surveys USA Partners with AA Data Company
Sports Marketing Surveys USA (SMS USA) entered into a partnership arrangement with AA Data Company LLC, based in Grass Valley, CA. AA Data is the leading provider of retail audit sales information to the surf and skateboard industry through its ActionWatc
Otis Technology Recognized by Defense Agency for Quality and Performance
Otis Technology has been recognized by the Defense Logistics Agency (DLA) Land and Maritime as one of the U.S. government’s best suppliers in 2012 earning the company a Gold Award.
The North Face Broadens Support of USA Freeskiing
The North Face said it is broadening its partnership with USA Freeskiing by supporting its new Rookie Team. The alliance builds on the brand’s charter sponsorship of the USA Freeskiing Team, which began in 2011..
Former Trek Bicycle Exec Mary Burke Makes Gubernatorial Bid
Mary Burke, the daughter of Trek Bicycle’s founder credited with taking the company global, announced she is running for the Democratic nomination to challenge Republican Gov. Scott Walker…
Skullcandy Appoints Jason Hodell CFO
Skullcandy, Inc. appointed Jason Hodell as chief financial officer, effective no later than Nov. 4, 2013. He joins Skullcandy directly from Shopzilla…
National Football Foundation Launches Campaign
The National Football Foundation (NFF) unveiled a new campaign that encourages people to tell why football matters to them. Led by Jerry Jones and Jeff Immelt, the campaign, called Football Matters to Me, will provide people from border-to-border and coas
Intel Invests in Heads-Up Display Maker Recon Instrument
The venture capital arm of Intel Corp. has made a signficant investment in Recon Instruments, which has developed the world’s first consumer heads-up displays (HUD) for sports. The funding will support Recon’s product development, marketing an
Bauer Sees Strong Holiday Season Orders
Bauer Performance Sports Ltd. reported a modest increase in earnings and revenues in its first quarter ended Aug. 31, with gains slowed by the launch of only one new family of ice hockey equipment this year versus the two introduced in Q1 last year. The p
Study: Exercise as Effective as Heart Disease Medicine
Exercise may be as effective as medication in preventing diabetes and repeat heart attacks, and it is potentially better than medication for averting additional strokes, according to new research…
MasterPiece Arms Makes Customer Service Priority Number One
MPA re-directs efforts and personnel to ensure customer in-stock sales and warranty repairs are promptly serviced
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