Adidas claims to have ranked as the “most talked about brand” related to the 2014 Fifa World Cup,” generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr, according to social media analytics firms Simply Measured and Sysomos…
Category: Sports/Fitness
Hornady Adds New LE/Military Sales Manager
Hornady Manufacturing announced that Scott Javins has been hired as Law Enforcement and Military Sales Manager…
Politics Kills Bipartisan Sportsmen’s Act
The U.S. Senate effectively killed the Bipartisan Sportsmen’s Act of 2014 when it failed to pass a vote that would have moved the bill forward…
Sig Sauer Appoints General Merchandise Manager
Sig Sauer,” Inc. announced the promotion of Jeff Creamer to executive director and general merchandise manager…
Mounting Solutions Plus Hires Consulting Firm
Mounting Solutions Plus (MSP), a manufacturer and distributor of firearm accessories, has hired the business consulting firm of Growth Strategy Partners to analyze and improve their business…
The Buckle’s June Comps Rise Slightly
The Buckle, Inc. reported comparable store net sales, for stores open at least one year, for the 5-week period ended July 5, 2014 increased 0.7 percent…
European Outdoor Group Opens Membership to Retailers
In an extraordinary assembly held on 9 July, members of the European Outdoor Group (EOG) agreed key changes to bylaws that will allow retailers to become members of the association…
Halfords Bikes Comps Surge 21.3 Percent in Fiscal Q1
Halfords Group plc reported strong sales of cycling products propelled a 7.7 percent increase in comparable stores sales in the fiscal first quarter ended June 27…
Reebok Increases Prize Purse for CrossFit Games
Reebok, title sponsor of the CrossFit Games, will extend the competition’s prize purse each year for the next seven years, beginning with this season’s competition, which kicks off on July 25 in Carson, CA. Over the past seven years, prize win
Klean Kanteen Appoints Director of Operations and Quality
Klean Kanteen has added Martin Stokes as director of operations and quality…
AvaTech Appoints Backbone Media as Agency of Record
AvaTech, a new technology company focused on developing snow safety solutions, has appointed Backbone Media to manage its public relations strategy…
NCAA Issues Guidelines on Concussion Management
The National Collegiate Athletic Association released new rules for football practices on Monday, July 7…
Feetures! Appoints PR Agency
Feetures!, a performance sock brand serving the specialty run market, has partnered with public relations firm, Darby Communications…
Charlotte Unveils Plans for $35 Million Bike Trail
The City of Charlotte, North Carolina unveiled a plan to raise $35 million in bond money for construction of 14 miles of contiguous bike trails that would complete a 30.6 million bikeway parallel to the city's light-rail line…
Giant CEO Tony Lo Flies into L.A. to Open New Giant Partner Store
Giant CEO Tony Lo flew to Los Angeles Tuesday to help open a 3,000-square-foot Giant Partner Store opened in Rowland Heights by Hank Ku…
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