Mad Dogg Athletics Inc. launched a new belt-drive system for its commercial Spinning bikes that it says last longer, run quieter and better duplicate the sensation of riding an outdoor bicycle…
Category: Outdoor
Vans Names Lance Eddy as Director of Sales
Vans promoted Lance Eddy to director of sales, overseeing the core footwear channel. Eddy began his career with Vans in 1997 as a sales rep for specialty accounts…
Snoop Dogg Leads Campaign Against Gun Violence
In a partnership between Unload Your 401k and anti-gun violence campaign, No Guns Allowed, entertainment icon Snoop Dogg and tech leader Ron Conway joined forces to call for divestment from the gun industry. Through the union, the two are using #ImUnloadi
Brain Sentry Partners with Arena Football
Arena Football League (AFL) announced it will continue to use Brain Sentry head-impact sensors for all players as part of their landmark concussion safety protocol…
The North Face to Bring Virtual Reality to Stores
The North Face is rolling out a new virtual reality experience featuring Google Cardboard technology at select stores and events starting in Chicago March 16 that will…
Blue Ridge Mountain Sports Partners with Give-Back Program
Blue Ridge Mountain Sports announced a partnership with Sparo, an online startup that enables customers to have Blue Ridge donate 8 percent of their online purchase to the charity of their choice…
L.L.Bean Sets Sites on 100 Stores in Wake of Fiscal 2015 Growth
L.L. Bean reported net revenue grew 3 percent to $1.61 billion in the fiscal year ending Feb. 22 and that its board of directors approved a cash award of 5 percent of annual pay to approximately 5,300 eligible employees. President and CEO Chris McCormick
Adidas Hires New Ad Agency for Sport
Adidas announced a new partnership with 72andSunny, the global creative agency, to lead its sport campaigns…
Polar Bottle Secures License from US Olympic Committee
Polar Bottle has secured rights to be an official water bottle licensee of Team USA from the United States Olympic Committee. The deal marks the largest…
Electronics Industry Expanding in Vietnam
A growing number of electronics companies are following apparel and other soft goods manufacturers to Vietnam in search of lower wages, according to the Hong Kong Trade Development Council (HKTDC), which noted that more Hong Kong exporters expect labor ra
Fits Ambassador Completes First Winter Thru-hike of PCT
Fits, a maker of socks, said its ambassador Justin Lichter completed the first ever winter thru-hike of the Pacific Crest Trail on March 1…
NSGA Supports Bipartisan Marketplace Fairness Act
NSGA offered its support of the Marketplace Fairness Act of 2015 and actively advocates for its passage. NSGA said the bill would give states the option to…
Activist Shareholder Again Calls for Quiksilver Sale
For the second time in four months, activist investor Ryan Drexler of Consac LLC urged Quiksilver to explore options to sell the company…
Pearl Izumi Hosts Fun Runs to Celebrate National PI Day
Pearl Izumi is hosting a number of 3.1415 mile fun runs on National PI Day, which occurs on Saturday, Mar. 3…
Sports Participants More Likely Attend College
Americans who participated in athletics during their school years were more likely to attend college and earn higher incomes, according to a new Harris Poll…
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