Crailar Technologies Inc., which raised capital from Adidas Group's venture capital fund in 2013 to develop fibers from flax and hemp, greatly reduced its losses on a big jump in sales in the first quarter…
Category: Outdoor
Kelty Aims to Keep Spot on Pack Wall
A major marketing campaign kicked off by Kelty last month is aimed as much at its wholesale partners as consumers. The year-long “Kelty Built” campaign is designed to build excitement around the brand ahead of a Spring 2016 product launch that Kelty will
Abom Applies for Another Goggle Patent
Abom Inc., which already possesses three U.S. patents for its fog-free sports goggles, has filed its 29th patent application…
Spalding Launches #TrueToTheGame Social Campaign
Spalding, a division of Russell Brands, LLC, has launched a social media sweepstakes and campaign targeting basketball fans in partnership with Slam Magazine. The campaign asks fans to showcase how they are #TrueToTheGame…
U.S. Wins Bid to Host 2018 Rugby World Cup Sevens
World Rugby announced that the U.S. has won the bid for the 2018 Rugby World Cup Sevens. World Rugby accepted a bid put forth by USA Rugby to host the tournament, with matches to be played in both San Francisco and San Jose, CA…
WSS Donates to Boys and Girls Club
WSS, the Southern California-based neighborhood footwear retailer in the U.S., affirmed its commitment to the neighborhoods where it does business by donating $250,000 to the Los Angeles County Alliance Boys & Girls Clubs and to other neighborhood clubs i
Triple D Offers to Acquire Global Surf Industries
Thailand-based investment company Triple D Corporation, which recently acquired Surf Technicians LLC (SurfTech), has offered to acquire Global Surf Industries (GSI), which manufactures and distributes many well-known brands in the surf and standup paddle
Afro Outdoor CEO Named California State Parks Commissioner
Outdoor Afro Founder and CEO Rue Mapp, who has worked with Keen Footwear and REI to reconnect African Americans to the outdoors and eachother, has been appointed a Commissioner of California State Parks…
Life is Good Teams Up with Camp Southern Ground
Life is Good is teaming up with Camp Southern Ground, the project of three-time Grammy winner Zac Brown, at Hangout Music Fest. The partnership will offer a limited-edition t-shirt…
Gildan Activewear Q1 Earnings Slide
Gildan Activewear reported first-quarter earnings slumped 29.3 percent despite a 15.9 percent gain in sales. The company also slightly narrowed its EPS guidance for the full year to reflect further foreign currency devaluation…
MAN U’s Nike Revenues Decline in Fiscal Q3
Manchester United PLC's revenue from its Nike managed retail and merchandising business slipped again in the fiscal third quarter ended March 31, after the team failed to qualify for the European soccer championship …
Moncler’s Q1 Results Show Big Gains in North America
Moncler S.p.A. grew faster in the Americas in the first quarter than any other region of the world thanks to rapid growth in United States and Canada, where the company plans to open more of its own mono-branded stores this year…
REI Sustainability Push Trims Supply Chain by 30 Percent
Recreational Equipment Inc. (REI) reduced the total number of factories its uses to make its private label products by about 30 percent in the last four years in a bid to create a more sustainable supply chain, the outdoor specialty retailer reported in i
Bridgedale North America Hires Two Reps
Bridgedale North America, which recently opened a new office in Toronto, has recruited two new sales representatives to cover the outdoor, ski, trail and running sectors in specific US territories…
GU Energy Using Tour California to Study Nutritional Performance
GU Energy Labs Chief Endurance Officer Brian Vaughan is leading co-workers and associates on a ride along the Tour of California 2015 route in an effort to garner scientific data and test the company’s nutritional performance under the most challeng
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