Sweet Protection, a Norwegian designer of helmets and apparel for whitewater, snow sports and mountain biking will open its North American headquarters in Broomfield, CO in October…
Category: Outdoor
Shock Doctor/McDavid Form United Sports Brands
Shock Doctor Sports and McDavid Inc. unveiled United Sports Brands as the name of their combined global organization. United Sports Brands will serve as the corporate parent for Shock Doctor, McDavid, Cutters and XO sporting goods brands…
Timberland Plants Two Millionth Tree in China’s Horqin Desert
Timberland marked the planting of two million trees in the Horqin Desert– a significant milestone in its ongoing program to tackle desertification in Inner Mongolia. This achievement is a key part of the company's CSR efforts…
High School Sports Participation Keeps Growing
Participation in high school sports increased for the 26th consecutive year in 2014-15 – topping the 7.8 million mark for the first time, according to an annual survey of…
Saucony Partners with Runkeeper to Tackle Childhood Obesity
Saucony will donate up to $100,000 to the Saucony Run for Good Foundation this month $26.20 at a time for every person who runs 26.2 miles and tracks it with RunKeeper…
Glukos Signs Ironman Champions
The Glukos Company Inc., the natural performance energy foods brand, has bolstered its roster of brand ambassadors by signing Ironman World Champions Mary Beth Ellis, Liz Lyles and T.J. Tollakson…
PHIT and SFIA Expand GO! Grants
PHIT America and the Sports & Fitness Industry Association (SFIA) expects GO! Grants to reach 50,000 children at 156 schools in 22 states this school year…
OIA Accepting Applications for Future Leadership Academy
Outdoor Industry Association has begun taking applications for its first Future Leadership Academy, an immersive, nine-month program for the next generation of outdoor industry leaders…
The New Primal Adds Trail Runner and Surfer as Ambassadors
The New Primal, a maker grass-fed beef and free-range turkey jerky, named cinematographer and surfer Cyrus Sutton and ultra runner Kyle Dietz to 2015-2016 brand ambassador team…
Raleigh Renews Bike Donations to Trips for Kids
Raleigh USA will provide its Talus 2 and Eva 2 kids bikes to Trips for Kids International (TFK) to help it support its U.S. chapters for the second year in a row…
Reynolds Cycling to Make Rims for Borealis Fat Bikes
Reynolds Cycling will begin making rims in Utah for a new wheelset that will be offered on premium models of Borealis fat bikes and in the aftermarket…
Eurobike 2016 to Add Second Consumer Day
Eurobike will add a second consumer day and integrate demo day as a permanent part of the show next year for the first time in its 25 year history in a bid to capitalize on growing interest in bicycles…
Total Hockey Again Named to Inc. 5000
For the eighth consecutive year, Total Hockey, Inc. has been named to the Inc. Magazine list of 5,000 fastest-growing private companies. Total Hockey has claimed position No. 2,981 after experiencing a three-year growth rate of 117 percent and adding 290
47 and 686 Target Colleges With New Collection
'47 and 686 have launched a capsule collection of technical snowsports apparel and headwear featuring the logos and trademarks of 14 universities and colleges across the U.S. The eclectic mix of outerwear, tech apparel, water resistant headwear and a
W.L. Gore to Boosts Spending on DWR Solutions
W.L. Gore & Associates plans to invest more than $15 million over the next five years, to explore alternative durable water repellent (DWR) solutions. Since concerns about PFCs and their presence in DWR treatments began to surface, Gore Fabrics has been a
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