ProForm, inventors of the ProForm Tour de France cycle and other equipment, signed on as lead sponsor for the Emmanuel’s Ride for Change — a 1,800-mile Dallas to D.C. ride beginning October 1, 2016.
Category: Outdoor
Safilo Group Acquires Rest of Lenti
The acquisition bolsters the Italian group’s position in lens manufacturing, where it Group already owns Polaroid and Smith, which offers Chroma Pop technology.
Johnson Outdoors Board Adds Former Shopatron CEO
The owner of Minn Kota, Hummingbird, Eureka!, Jetboil and Ocean Kayak appointed Edward Stevens to its board of directors, which bid adieu to W. Lee McCollum.
Microban Receives Bluesign Approval For Scentry BC100
Microban International Ltd., a textile odor control and prevention company, received a Bluesign system blue product rating for its Scentry BC100, an odor capture treatment for textiles. Scentry BC100 is a non-antimicrobial solution designed to absorb body odors in clothing and footwear made from polyester, spandex, nylon and synthetic blends caused by organic chemical compounds. […]
Outdoor Industry Vets Form Consulting Firm
Two outdoor industry veterans, Joe Campisi and Tony Manzella, have formed a “fee free” consulting firm aimed at the active lifestyle space.
Sports Authority Predecessor Says ‘All Big-Box Stores At Risk’
Former Gart Bros. Co-owner Kent Gart had harsh words for Sports Authority and other industry big-box retailers, but called out a few winners, too.
MEC To Host Outdoor Nation Summit
The Canadian outdoor specialty retailer is expecting 75 people aged 18 to 35 to participate in Outdoor Nation’s Think Outside Summit this weekend in Quebec.
Superfeet Plans 3D Printed Insoles
The insoles are the result of a partnership with innovation firm Jabil and an investment in SafeSize, a digital 3D scanning technology platform.
RECALL: 3,000 Fuji And Breezer Bikes
Advanced Sports International of Philadelphia has recalled some Model Year 2017 bicycles because the top clamp on their seat posts can crack.
REI To Share Designs Of New Distribution Center
The retail cooperative hopes to advance sustainable design by sharing design details of the Arizona facility, which will support more than 40 percent of its sales.
Zappos.com Launches First Loyalty Program
The four-tier benefits program will allow customers to earn Rewards Points towards future purchases, get free expedited shipping on all orders and receive early access to exclusive products and sales.
Dick’s Sporting Goods Widens Footprint
Dick’s Sporting Goods (DKS), a U.S.-based sporting goods retailer, will open three new brick-and-mortar locations within the first two weeks of October 2016.
Bonfire Outerwear Debuts Free Range Video Series
Free Range’s premiere coincides with the launch of the Bonfire winter 2016/17 outerwear line, which can be seen on riders in the film.
GT Bicycles Launches User-Generated Campaign
The campaign, dubbed Fun Is Serious Business, focuses on what GT sees as the real reason everyone rides: “pure, simple, fun.”
Outdoor Brands Commit To Responsible Wool Standard
Patagonia, Eddie Bauer, REI, Vaude, Mountain Equipment Co-op, Deckers and Kathmandu have made commitments to the Responsible Wool Standard (RWS).
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal