Blizzard Tecnica hired Tyler Delumyea as its new assistant sales representative in California and Nevada, effective immediately.
Category: Outdoor

Swedish Alpine Ski Team Adds RECCO To Uniform
Sports brand Helly Hansen has for many years integrated RECCO reflectors in all of its ski apparel. As a new partner to the Swedish alpine ski team, the members will therefore now be equipped with RECCO reflectors
Smith & Wesson May Change Name To American Outdoor Brands
Smith & Wesson Holding Corporation plans to hold a special shareholder meeting to seek approval to change its corporate name from Smith & Wesson Holding Corporation to American Outdoor Brands Corporation.
FeraDyne Outdoors Names Northeast/Mid-Atlantic Sales Rep
Jones & Company Inc. will help the collection of archery brands drive sales and growth in 15 states.

Weyco Group’s Q3 Sales Slump 13 Percent
Sales at Bogs tumbled 31 percent in the aftermath of last year’s mild winter, while Nunn Bush and Stacy Adams also fell due to the overall challenging retail environment.
Smartwool To Open Chicago Pop-Up Shop
The brand’s first pop-up shop will be open from November 10 to January 13 at Chicago’s Water Tower Place.

Yakima Partners With Locally
The online-to-offline commerce platform supports local retailers by guiding consumers to local dealers with the desired Yakima products in stock.

Bluesign Names Patagonia’s Jill Dumain As New CEO
Dumain spent 27 years at Patagonia, most recently as director of environmental strategy. She will succeed Peter Waeber as Bluesign CEO in January 2017.
Copper Mountain Opens U.S. Ski Team Speed Center
Now in its seventh year of operation, the training venue expects to host Olympic gold medalists Lindsey Vonn, Mikaela Shiffrin and Julia Mancuso, among others.

Mountain Khakis Names Northwest U.S. Sales Agency
Matt Cassidy Sales, based in Kirkland, WA, is the brand’s new sales rep in the Northwest. The agency is also opening a second office in Bozeman, MT.
Blizzard/Tecnica Adds Race And Freeride Team Members
Robby Kelley will join the Race team, while the Freeride team welcomes Adrian Ballinger, Chad Sayers and Eva Walkner.

Buff Renews Pacific Crest Trail Association Partnership
For the third year, the performance headwear company will support the PCTA’s mission of protecting, preserving and promoting the Pacific Crest National Scenic Trail.

Toad&Co Appoints Southern Sales Agency
Eventum, based in Charleston, SC, will support the outdoor lifestyle apparel brand in the south.

New Adidas CEO Makes Reebok Turnaround His First Mandate
Kasper Rorsted revealed a major restructuring at Reebok, a commitment to sell Adidas TaylorMade by the close of the year, and only some tweaks to the Adidas brand.

Dorel Sports Sees IBDs Pushing Q4 Deliveries Into 2017
With U.S. bike inventories still above normal, Cannondale, GT and Schwinn dealers are expected to delay their model year 2018 deliveries by at least a quarter.