FeraDyne Outdoors LLC, manufacturer of 14 category-leading archery brands, has partnered with Jones & Company Inc. to drive sales and growth in the 15-state northeastern/mid-Atlantic territory. The area comprises of Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New Jersey, Delaware, District of Columbia, Maryland, Virginia, West Virginia, Ohio, Pennsylvania and New York.

Founded in 1983 and headquartered in Stuart, FL, Jones & Company employs 30 sales professionals, all of whom have extensive retail and/or distributor sales backgrounds. In 2012, the agency opened a showroom, working conference area and office in Pittsburgh, PA.

“FeraDyne has worked very hard to build an exceptional portfolio of category-leading brands in the archery field,” said Chris James, vice president of sales, national accounts. “We are very excited to announce the addition of this talented and experienced sales team. Jones & Company is very well respected in our industry, and we are confident in their ability to grow our business in their territory.”

FeraDyne Outdoors, majority owned by funds affiliated with Snow Phipps Group LLC, is the manufacturer of Apple Archery, Block targets, Black Hole targets, GlenDel targets, Hurricane bag targets, IQ Bowsights, Muzzy broadhead and bowfishing products, Nockturnal lighted nocks, Rage broadheads, Sure-Loc archery products, S4Gear, Shooter 3D targets, Tru-Fire release aids and X-Press bow presses. The company is based out of Superior, WI.