Throughout 2017, the company’s goal to #GiveAdventure will be rolled in a Give Adventure Program that extends its mission to equip and inspire for life changing adventure.
Category: Outdoor
Arc’teryx Appoints Global Commercial Leader
CJ King has spent more than 15 years working with globally renowned brands including The North Face, Nike, Pearl Izumi and Smartwool.
Keen Names Agency Of Record
Rygr, a Backbone Group company, will work on public relations and brand communications for outdoor and lifestyle footwear brand.
Lifestraw Hires Four New U.S. Sales Rep Agencies
Decker & Associates, Jeff2 Sales, M-5 Sales and Pursuit Sales have been added to the LifeStraw roster.
L.L.Bean Expands Facilities To Support Boot Demand
L.L.Bean is moving into a new 110,000-square-foot warehouse in Lewiston, ME to support strong demand for its boots. The company will donated $2.1 million in charity grants in 2016.
Adobe Sees 11 Percent Increase In Holiday Sales Online
Mobile brought in $28.43 billion in revenue, a 23-percent increase year over year.
Royal Robbins Names New CFO
Former Specialized Bicycles COO Joseph Brunetti also worked at CamelBak, Bell and Giro.
Dynafit Appoints New Sales Reps
The athletic mountain brand hired representation for the Pacific Northwest, New England and Mid-Atlantic territories.
Picky Bars Collaborates With Bestselling Author Elyse Kopecky
Picky Bars’ partnership with Kopecky is the first step in expanding their product line outside of the real food energy bars they’ve become known for.
Outdoor Foundation Executive Director Resigns
The philanthropic arm of Outdoor Industry Association (OIA) has established a search committee to lead the leadership transition process.
Duckworth Names Amy Williams Product Design Director
The Montana-based wool apparel company engaged the San Francisco-based designer to create new apparel styles that showcase its fabrics.
OIA Director Issues Letter On Shifting Trade-Show Schedule
Amy Roberts tells members that Outdoor Retailer’s shift to schedule its Winter Market and Summer Market shows two months earlier, starting in 2018, will change the purpose of the shows for the better.
Amer Sports Names O’Connell To Lead Strategic Accounts Sales
Mike O’Connell will be responsible for leading sales efforts in the e-tail, sporting goods retail and mass merchant trade channels for Amer’s portfolio of brands.
Airstream Teams Up With Tommy Bahama
The special edition trailers and coaches include Tommy Bahama print designs used on the separation wall and bathroom walls and a built-in bar.
Standard Merchandising Names Development VP For Fox River, Red Lion
Bruce Barrows has held sales and leadership positions with Lorpen North America, K2 Tubbs, Black Diamond Apparel and Bauer, among others.
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