The manufacturer of honey-based products will supply nutrition for the U.S. Ski Jumping and U.S. Nordic Combined Teams.
Category: Outdoor

Confluence Outdoor Names New GM Of Boardworks
Rogue SUP Founder Rick Karr will now oversee and manage all aspects of the Boardworks business.
ASA Responds To U.S. Fish And Wildlife Service Tackle Restriction
American Sportfishing Association VP of Government Affairs Scott Gudes issued a statement of behalf of the industry.
Seirus Innovation Partners With 686 Technical Apparel
The 686 Winter 2017 glove and mitt collection was designed in collaboration with the manufacturer of cold-weather accessories and technologies.

The Trump Effect On Firearms
Following eight years of explosive growth that saw the number of federally licensed manufacturers more than triple, the firearms industry is poised for consolidation.

The New Primal Expands Southeastern Distribution
The new distribution will expand the responsibly sourced meat snack’s presence in North Carolina, South Carolina, Virginia, Georgia, Tennessee and Florida.
Nike And Patagonia Recognized For Combatting Waste
Nike was honored for its efforts on material efficiency and waste reduction, while Patagonia for its long track record of sustainable innovation and its ‘Worn Wear’ initiative.
Force Climbing Partners With IFSC
The recently launched Canadian climbing holds manufacturer is now officially an International Federation of Sport Climbing Main Partner in the holds category.
ACT Labs Hires Engineer From SRAM
ACT Labs hired Cory Sutela to oversee engineering for the third-party testing lab group.

Kokatat Sponsors Antarctic Kayak Expedition
Kayakers Cristian Donoso (Chile), Roger Rovira (Catalonia) and Exequiel Lira (Chile) have set out to be the first paddlers to traverse Antarctica’s South Shetland Islands by kayak.

Kwik Tek Acquired By Investment Group
An investment group led by Falconhead Capital LLC, alongside M3 Outdoor Investments led by Blackhawk founder Michael Noell, acquired the designer and supplier of outdoor branded products.

Kammok, Sunski Take Inauguration Day Oath Of Action
The producer of outdoor gear and the eyewear manufacturer are taking a 1% for the Planet #OathofAction this inauguration day.

NRF Big Show 2017: Cabela’s Keys To Building Devoted Consumers
Cabela’s chief marketing officer said his company’s success has been driven not by selling stuff, but by its purpose “to inspire and strengthen the bond between [customers] and the outdoors.”

PeopleForBikes Launches PlacesForBikes Initiative
The new program will jumpstart the construction of bike-friendly infrastructure, as it helps develop, connect, and promote great places to ride.

NRF Big Show 2017: How Sweaty Betty Plans To Take On America
While the women’s fitness apparel chain has ambitious plans to expand quickly in the U.S., it’s taking a slow-build approach, focusing on one-on-one engagement with consumers.