Steve Laycock, Pertex brand director said, “This new structure will allow us to better communicate the specific features and benefits of each of our fabrics with consumers.”
Category: Outdoor
The Fear Of Returning To Snow
Winter Park’s mental skills coach, Stephanie Zavilla, explains how to banish psychological demons and recover with confidence this ski season.
Johnson Outdoors Posts Quarterly Loss
Sales slumped 12.4 percent due to a shift in orders due to a planned product-line technology restage in Marine Electronics, and a $4 million plus decline in non-core military tent sales in Outdoor Gear.
Crocs Appoints Drew Barrymore And John Cena As Ambassadors
Drew Barrymore, John Cena, YOONA and Henry Lau will serve as global ambassadors in the brand’s “Come As You Are” campaign,
Warm Weather, Promotional Environment Dents Duluth Trading Co.
The outdoor and workwear retailer says it will continue its expansion plans despite forecasting lower sales and profit for the fourth quarter.
OIA Praises Trump Interior Secretary Pick
Rodgers, a Republican representative for Washington state’s 5th Congressional District, “understands the importance of the outdoor recreation economy,” OIA officials said.
Vail Sees Strong Pre-Season Snow Sports Retail Sales
The resort company, which owns 200 specialty retail stores, saw its margins rise from those stores during pre-season sales, suggesting it largely skirted, if not benefitted from, recent retail bankruptcies.
Point6 Adds Two New Sales Groups
Jim Tatko and Chris Law of Metro Mountain Sporting Group will take over sales in the Mid-Atlantic, and Clifford Associates will take over Southeast sales.
Farm To Feet Featured In Documentary
“The Real Mayberry” explores the past, present and future of Mt. Airy, NC, the company’s hometown and the inspiration for television’s Mayberry.
Peak Resorts Sees Strong Start To Winter
Following the lead of larger ski resorts, the company’s new multi-resort pass program is proving successful, despite last year’s poor winter in the Northeast.
Vail Resorts’ Summer Season Pass Sales Climb Double Digits
Strong summer visitation at its U.S. mountain resorts drove increased revenue and profitability with the official launch of Epic Discovery at Vail and Heavenly and continued strong summer results at Breckenridge and Park City.
Aisle Talk, Week Of December 5
Top headlines from the active lifestyle industry you may have missed this week.
Academy Sports Signs Advertising Agency
Academy Sports selected Foote, Cone & Belding (FCB) as its agency of record to support its ongoing shift from a regional to national chain.
Peak Resorts Reports Q2 Loss
The company’s overall financial performance year to date is in line with expectations.
Chaco Establishes Tennessee Wildfire Relief Fund
The Wolverine Worldwide subsidiary joined the East Tennessee Red Cross to support residents affected by wildfires near Gatlinburg, TN and Great Smoky Mountains National Park.
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