Brands available on Wylder at launch include Patagonia, United By Blue, Free Fly Apparel, Juniper Ridge, Holden, Woolrich, Fjallraven, Parks Project, Mystery Ranch, Carve Designs, Yellow 108 and Proof Eyewear.
Category: Outdoor
Carl Zeiss Sports Optics Signs Dunkin-Lewis
The manufacturer of high performance sports optics signed the Dunkin-Lewis Inc. rep agency to cover all 50 U.S. States and Puerto Rico.
Adobe: Black Friday Breaks Online Sales Record
$5.27 billion was spent online by the end of Black Friday, a 17.7 percent increase year-over-year.
ViewRanger Launches Apple Watch Hiking App
The smartwatch app provides turn-by-turn directions and live trip stats for outdoor routes in the U.S. and U.K.
NRF Finds Increase In Thanksgiving Weekend Shoppers
The National Retail Federation’s annual Thanksgiving Weekend survey found more people shopped over the four-day weekend, but average spending dropped.
Chaos Headwear Adds Midwest Sales Rep
Luke Olson of Midwest Outdoor Sales will cover Wisconsin, Illinois, Missouri, Iowa and Upper Michigan for the Montreal-based headwear manufacturer.
Darn Tough Appoints Director Of Customer Service
From Northfield, VT, John “JT” Thoubboron will oversee the recruitment, training and daily operations of the customer service team while identifying and implementing best practices to continually improve the brand’s best-in-class service before, during and after a purchase.
Mystery Ranch Packs Included In Wylder Launch
Wylder, an online retailer that caters to outdoorswomen, approached the pack designer because of its reputation for building packs that fit and function well for women.
J.McLaughlin Plans Store Expansion Starting In Texas
J.McLaughlin, a classic American lifestyle clothing and accessories brand for women and men, is expanding its retail fleet with a new location in West Houston, TX.
Under Armour Changes Class A, Class C Ticker Symbols
The ticker symbol for the company’s Class A Common Stock will change from “UA” to “UAA.” The ticker symbol for the company’s Class C Common Stock will change from “UA.C” to “UA.”
American Made Outdoor Gear Awards Finalists Announced
Winners will be presented with the awards at a ceremony on January 11 in Salt Lake City, UT, during Outdoor Retailer Winter Market.
Paddlesports Retailers Attempt Split From Emerald Expositions
Owners of Rutabaga Paddlesports and Nantahala Outdoor Center launch new Paddlesports Retailer show for September in Wisconsin.
Nidecker Group Acquires Flow Snowboarding
Flow is the third largest brand of bindings and the fifth largest brand of boards, boots, bindings in America. Nidecker Group reportedly becomes the third largest snowboarding company in America behind Burton and K2 Sports.
Judge Blocks New Overtime Rule
The new rule, which would have qualified millions more Americans for overtime pay, including many working retail in the active lifestyle industry, now stands on shaky ground.
Sessions Team Welcomes Phil Hansen
The Portland-based outerwear manufacturer added the snowboarder and skateboarder to its team, which also includes Scotty Vine, Jesse Paul, Ryan Paul, Nick Geisen and Ryland West.
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