The brand joins BH, Spot, Elby, Ellsworth and other premium bike brands already available through the Velofix Direct program, which was launched in 2016.
Category: Outdoor
Why Walmart Snapped Up ShoeBuy
ShoeBuy’s concentration in footwear and apparel is expected to speed up Walmart’s Jet.com business in its bid to catch up to Amazon.com with online sales.
Hydro Flask Pulls In $34.4 Million For Helen Of Troy’s Fiscal Q3
The brand, sold at many outdoor and active lifestyle retailers, saw its sales rise 7.8 percent during the company’s fiscal third quarter, ended November 30, with plans to further that growth in the coming year.
Kammok Launches Give Adventure Program
Throughout 2017, the company’s goal to #GiveAdventure will be rolled in a Give Adventure Program that extends its mission to equip and inspire for life changing adventure.
Arc’teryx Appoints Global Commercial Leader
CJ King has spent more than 15 years working with globally renowned brands including The North Face, Nike, Pearl Izumi and Smartwool.
Keen Names Agency Of Record
Rygr, a Backbone Group company, will work on public relations and brand communications for outdoor and lifestyle footwear brand.
Lifestraw Hires Four New U.S. Sales Rep Agencies
Decker & Associates, Jeff2 Sales, M-5 Sales and Pursuit Sales have been added to the LifeStraw roster.
L.L.Bean Expands Facilities To Support Boot Demand
L.L.Bean is moving into a new 110,000-square-foot warehouse in Lewiston, ME to support strong demand for its boots. The company will donated $2.1 million in charity grants in 2016.
Adobe Sees 11 Percent Increase In Holiday Sales Online
Mobile brought in $28.43 billion in revenue, a 23-percent increase year over year.
Royal Robbins Names New CFO
Former Specialized Bicycles COO Joseph Brunetti also worked at CamelBak, Bell and Giro.
Dynafit Appoints New Sales Reps
The athletic mountain brand hired representation for the Pacific Northwest, New England and Mid-Atlantic territories.
Picky Bars Collaborates With Bestselling Author Elyse Kopecky
Picky Bars’ partnership with Kopecky is the first step in expanding their product line outside of the real food energy bars they’ve become known for.
Outdoor Foundation Executive Director Resigns
The philanthropic arm of Outdoor Industry Association (OIA) has established a search committee to lead the leadership transition process.
Duckworth Names Amy Williams Product Design Director
The Montana-based wool apparel company engaged the San Francisco-based designer to create new apparel styles that showcase its fabrics.
OIA Director Issues Letter On Shifting Trade-Show Schedule
Amy Roberts tells members that Outdoor Retailer’s shift to schedule its Winter Market and Summer Market shows two months earlier, starting in 2018, will change the purpose of the shows for the better.
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