Nike was honored for its efforts on material efficiency and waste reduction, while Patagonia for its long track record of sustainable innovation and its ‘Worn Wear’ initiative.
Category: Outdoor
Force Climbing Partners With IFSC
The recently launched Canadian climbing holds manufacturer is now officially an International Federation of Sport Climbing Main Partner in the holds category.
ACT Labs Hires Engineer From SRAM
ACT Labs hired Cory Sutela to oversee engineering for the third-party testing lab group.
Kokatat Sponsors Antarctic Kayak Expedition
Kayakers Cristian Donoso (Chile), Roger Rovira (Catalonia) and Exequiel Lira (Chile) have set out to be the first paddlers to traverse Antarctica’s South Shetland Islands by kayak.
Kwik Tek Acquired By Investment Group
An investment group led by Falconhead Capital LLC, alongside M3 Outdoor Investments led by Blackhawk founder Michael Noell, acquired the designer and supplier of outdoor branded products.
Kammok, Sunski Take Inauguration Day Oath Of Action
The producer of outdoor gear and the eyewear manufacturer are taking a 1% for the Planet #OathofAction this inauguration day.
NRF Big Show 2017: Cabela’s Keys To Building Devoted Consumers
Cabela’s chief marketing officer said his company’s success has been driven not by selling stuff, but by its purpose “to inspire and strengthen the bond between [customers] and the outdoors.”
PeopleForBikes Launches PlacesForBikes Initiative
The new program will jumpstart the construction of bike-friendly infrastructure, as it helps develop, connect, and promote great places to ride.
NRF Big Show 2017: How Sweaty Betty Plans To Take On America
While the women’s fitness apparel chain has ambitious plans to expand quickly in the U.S., it’s taking a slow-build approach, focusing on one-on-one engagement with consumers.
Big 5’s Q4 Benefits From Competitor Exits
Continuing to capitalize on the exit of Sports Authority and Sport Chalet in its markets, the sporting goods retailer said its fourth-quarter earnings would arrive at the upper end of its guidance.
PowerBar To Offer Cleaner Nutrition
To kick off the campaign, PowerBar will feature Olympic gold medalist Ryan Lochte in the Clean Start digital advertising creative.
Ironclad Performance Wear Announces New Sales Management Alignment
Ron Broussard has joined Ironclad as its new senior vice president industrial sales. Broussard is a long-time glove industry executive, most recently with the Ansell Corporation.
100 Outdoor Execs Urge Congress To Defend Public Lands
More than 100 leaders from brands large and small, from Appalachian Outfitters to Zumiez, joined REI, Patagonia, The North Face and Outdoor Industry Association in sending a letter to Congress calling on elected officials to “strongly oppose any proposal, current or future, that devalues or compromises the integrity of our national public lands.”
Krimson Klover Donates To First Descents
The Colorado-based clothing company for women will donate 5 percent of proceeds from sales of its Marta Sweater to First Descents, an organization that works with those living with cancer.
Eagle Creek Names Jessica Dodson 2016 Creeker Of The Year
The award recognizes an employee who has made a significant contribution to the brand going above and beyond their daily responsibilities.
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