Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, introduced the Stand Up Initiative for 2017.

The program will support environmentally focused non-profit organizations by providing PR related services to those groups working towards environmental and sustainable advocacy, or the preservation and protection of public lands.

“The environment is woven into the fabric of our industry,” Founder of Darby Communications Coral Darby stated. “The Stand Up Initiative is a way for us to give back to the organizations who stand up for the wild places we all enjoy.”

Darby will select noteworthy organizations that exhibit a goal of protecting clean air, clean water, climate change, and/or deforestation mitigation. Selected recipients will receive the support of a team of experienced PR professionals to assist with fundraising efforts, event promotions, and/or social media campaigns.

Interested organizations can apply at darbycommunications.com/standup. The application deadline is March 15, 2017.

“We rely on the outdoors to fuel our passions physically, mentally, and professionally,” said Darby. “Our team looks forward to working closely with these non-profits to help share their important work within their communities and the outdoor industry as a whole.”

The firm’s clients include Astral, Aventura, Ecoths, Feetures, Granite Gear, Headsweats, Hyland’s, IceMule Coolers, Industrial Revolution, Sierra Designs and Tailwind Nutrition.

Photo courtesy Darby Communications