More than 100 leaders from brands large and small, from Appalachian Outfitters to Zumiez, joined REI, Patagonia, The North Face and Outdoor Industry Association in sending a letter to Congress calling on elected officials to “strongly oppose any proposal, current or future, that devalues or compromises the integrity of our national public lands.”
Category: Outdoor
Krimson Klover Donates To First Descents
The Colorado-based clothing company for women will donate 5 percent of proceeds from sales of its Marta Sweater to First Descents, an organization that works with those living with cancer.
Eagle Creek Names Jessica Dodson 2016 Creeker Of The Year
The award recognizes an employee who has made a significant contribution to the brand going above and beyond their daily responsibilities.
DPS Hires Public Relations Manager, Launches Growth Initiative
The ski designer also hired two employees to support the new program, which is designed to provide a deliberate link between the brand’s marketing efforts and specialty retailers.
L.L.Bean To Open Fourth Virginia Store
The store in Charlottesville is set to open in the summer of 2017.
Gear Aid Appoints Clark Campbell As President
Clark Campbell comes to Gear Aid after nearly 20 years in senior leadership roles with globally respected brands Outdoor Research and Helly Hansen.
Big 5 Sees Q4 Earnings Reaching High End Of Guidance
Said Steven G. Miller, chairman, president and chief executive officer, “Our ongoing efforts to capitalize on the competitive rationalization in the retail sporting goods sector contributed to increases in both customer transactions and average sale for the period.”
The North Face Joins Grassroots Outdoor Alliance
The brand will be part of the Grassroots Spring Summit and Connect shows in June 2017 to exhibit its spring 2018 apparel.
Adidas Outdoor Joins MAFF As 2017 Supporting Partner
The Mountain & Adventure Film Festival will award two eligible pass holders with Adidas Outdoor apparel packages including pants, shirts and an outer layer. The winner will be chosen January 22, 2017.
Etnies Partners With Michelin On Durable Skate Shoe
The skateboarder owned and operated global action sports footwear and apparel company formed the partnership in order to translate the durability of tires into long-lasting, slip-resistant footwear.
Under Armour Names Former VF Corp. Talent To VP Of Investor Relations
Lance Allega joins Under Armour after serving as head of investor relations and strategic accounts for VF Corporation.
American Hiking Society Opens National Trails Fund Applications
The grant program gives trail clubs and land managers the financial means to complete hiking trail projects around the country. Applications close February 17, 2017.
Essilor/Luxottica Merger Corners Half Of The World’s Sunglasses
The new company could skirt antitrust hurdles as it will only account for 16 percent of the eyewear market, but for the active lifestyle industry, a stranglehold on sunglasses is a bigger concern.
VF Corp. Appoints VP Investor Relations
VF Corp. stated that Joe Alkire has been named vice president, investor relations and financial planning & analysis, effective immediately. He will report to Scott Roe, VF’s chief financial officer.
Salomon Appoints VP Of Footwear
Guillaume Meyzenq will now be responsible for innovation, product marketing, design, development, sourcing, sales and operation planning and commercial for the company’s footwear category.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal