Royal Robbins, a designer, manufacturer and retailer of outdoor and travel apparel, joined The Conservation Alliance, an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate.

“Environmental safekeeping is the foundation of our brand and we are proud to support the Conversation Alliance and its mission to protect wild habitats,” said Royal Robbins CEO Michael Millenacker.

 “We are proud and honored to welcome Royal Robbins into The Conservation Alliance,” said John Sterling, executive director of The Conservation Alliance. “Royal Robbins’ commitment to the environment and social responsibility stems from their origins and extends to all aspects of their business; they will certainly play an important role in the outdoor industry’s collective commitment to protecting the places we love to play.”

Photo courtesy Royal Robbins