The manufacturer of flexible, reusable water bottles will support the PLA and provide customized Vapur bottles for attendees of the PLA Convention and Trade Show.
Category: Outdoor

Nike And Brooks Pace Luke’s Locker’s Unsecured Creditors List
Brooks, Nike, Asics and Saucony were among those left with the largest unpaid bills in the bankruptcy case of Luke’s Locker.

Oboz Footwear Builds Marketing Team
Two staff members have been promoted to key positions and Oboz has hired Denver, CO-based Cultivator Advertising & Design as the creative branding agency that will guide the overarching brand messaging and directives.

Titans of Mavericks Files For Bankruptcy
The surfing event organizer and lifestyle brand is seeking a buyer.

House Introduces National Park Drilling Resolution
The rules require detailed planning and set safety standards for oil and gas drilling inside the more than 40 national parks that have “split estate” ownership.

Vista Outdoor Controller And Treasurer To Retire
Thomas G. Sexton has worked for Vista Outdoor and its predecessor companies since 1986.

Poll: Mountain West Voters Weigh In On Public Lands Priorities
The idea of removing existing national monument designations put in place over the past decade to protect public lands was a non-starter for Western voters.

Sweet Protection Launches Sweet Line Film Contest
The winner and a friend will receive a ski trip to produce an edit with the award-winning crew behind Supervention 2.

Standard Merchandising Names New Fox River President
John McNally will take on his new role at Fox River while also becoming chief manufacturing officer of Standard Merchandising Co.

Safilo Group Sees Sales Dip In 2016
The sales decline for the parent of Smith Optics was a result of the negative impact of the brands that the Group stopped servicing.

L.L.Bean To Open Second Store In Maryland
The store in North Bethesda will open this fall, in a two-level, 22,700-square-foot space, and employ around 75 people.

Denver Looking To Lure Outdoor Retailer Show
John Hickenlooper, the governor of Colorado, told the Denver Post he’d be open to working with the organizers of the Outdoor Retailer show about bringing the semi-annual trade show to Denver.

Luxottica Group’ MAP Policy Drives Q4 Turnaround In North America
The parent of Oakley, Ray-Ban and Sunglass hut said sales at constant exchange rates in the quarter were up 5.5 percent and 3 percent for the wholesale segment and the whole group, which includes its retail operations.
REI Adventures Launches Women’s Adventures Collection
REI Adventures is launching a collection of 19 Women’s Adventures in Africa, Europe, Latin America, New Zealand and North America. In addition, REI Adventures is expanding its cycling offerings into fully supported mountain bike trips and growing its Signature Camping itineraries in Africa and Latin America.
Hydro Flask Named 2016 National Best And Brightest In Wellness Award
Hydro Flask was named the 2016 National Best and Brightest In Wellness®Award from the National Association for Business Resources (NABR).