The elliptical bicycle company formed a partnership with Velofix, a fleet of mobile bike shops.
Category: Outdoor

Zenbivy Partners With Verde Brand Communications
Founded by industry veteran Michael Glavin, Zenbivy will launch its crowdfunding campaign for the on Kickstarter this spring.

Rails-To-Trails Conservancy Kicks Off Spring Trail Season
RTC’s fifth annual Opening Day for Trails will take place on Saturday, April 8, 2017.

Safilo Group Q4 Operating Profit Slides
The parent of Smith Optics was hurt by the phasing out of its Gucci license.
RECALL: Fuji Bicycles
Advanced Sports International, the importer, has received four reports of freehub slipping while pedaling.

Implus Acquires Global Leisure Concepts
“Our historical success in Australia has largely been tied to that of our distributors,” said Seth Richards, CEO of Implus. “When the chance arose to join forces with one of our strongest partners, we saw this as a win-win for us and our retailer customers.”

Royal Robbins Passes Away At Age 82
Robbins and his wife, Liz, founded Royal Robbins in 1968 as an active lifestyle apparel company for rock climbers, adventurers and travelers.

Pentland Brands Invests In SeaVees
The investment will support the Californian casual lifestyle sneaker brand’s ambition to grow the business within the U.S. and internationally.

Event Fabrics Is Now A Bluesign System Partner
Said Chris Ferraro, general manager for Event fabrics, “Becoming a Bluesign system partner is one of many steps we are taking to continually improve our sustainability practices, streamline operations and bring innovative membrane solutions to the market.”
Vista Outdoor Names New Treasurer
The company’s current Vice President, Controller and Treasurer, Thomas G. Sexton, has announced his intention to retire after a 31-year career.

Beeline Bikes Partners With Amazon
Any Amazon customer who purchases a bicycle of $500 or more has the option to enlist Beeline Bikes’ assembly services at no extra cost.

Gander Mountain Details Liquidity Crisis
In an affidavit urging the U.S. Bankruptcy Court District Of Minnesota to support its financing needs, Gander Mountain indicated that it has accumulated “substantial operating losses over the past two fiscal years” as a result of many of the challenges faced by other chains entering bankruptcy proceedings over the last year.

Royal Robbins Joins The Conservation Alliance
“Environmental safekeeping is the foundation of our brand and we are proud to support the Conversation Alliance and its mission to protect wild habitats,” said Royal Robbins CEO Michael Millenacker.

Toad&Co Honors Developmental Disabilities Awareness Month
The outdoor apparel brand is donating all the profits from graphic tees and tanks during March 2017.

Fjällräven Appoints Mid-Atlantic And Southeast Sales Agencies
Fjällräven appointed Brandywine River Reps and The Praelia Group to lead strategic growth in the Mid-Atlantic and Southeast regions.