Columbia Sportswear Company named David Lawner senior vice president of North America direct-to-consumer (DTC), elevating him from the interim role he had held since joining the company in October 2016.
Category: Outdoor
L.L.Bean Picks New Advertising Agency
L.L.Bean appointed The VIA Agency to become its agency of record. The Maine-based firm will handle its promotions and advertising campaign.
Keen Signs On As REI Outessa Sponsor
Keen will be offering guided hikes with REI instructors, informational sessions on injury prevention and how to pick the right shoe size for a proper fit on the trail.
Outdoor Retailer Partners With Hotel Reservations Specialist
Outdoor Retailer announced it is partnering with EventSphere to handle hotel reservations for Outdoor Retailer Summer Market and beyond.
Amer Sports Acquires Armada
The purchase price for the U.S. ski brand was approximately $4.1 million, of which $2.5 million will be settled with cash.
Camber Outdoors Reveals 2017 Camber Exchange Series Sponsors
The active-outdoor industries organization landed CamelBak, Bell, Giro and Bollé as sponsors for its series of local events.
Activist Investor Pushes Deckers Board To Explore Sale
The investment firm, with a 3.3 percent stake in Deckers, said the stock has underperformed across all major indices over the past three to five years.
SIA Welcomes Board Members
SnowSports Industries America welcomed Chris Licata (Tecnica Group USA); Alex Draper (K2 Sports); Johan Malkoski (C3); Brooke MacKenzie (Kjus); Eric Tung (Fera); Elysa Walk (Burton); and Chico Bukovansky (DaKine) to its board of directors.
Youth Cycling Alliance Partners With UC Berkeley
The research data and analysis generated by the project will help establish the national network of youth cycling organizations and facilitate a programmatic approach to planning for the future and inspiring the next generation of young riders.
President Trump Signs Executive Order Impacting Climate
The executive order begins rolling back the Clean Power Plan (CPP) and revokes other directives that require that the federal government consider the impacts of climate change.
Ultimate Direction Kicks Off 2017 FKT Grant Project
The hydration and wearable gear company launched its 2017 grant program to aspiring athletes who are planning a Fastest Known Time attempt in 2017.
The North Face Names New Endurance Running Team Members
The North Face added Zach Miller and Andrew Miller to its endurance running team, joining the likes of Rory Bosio, Dean Karnazes and Rob Krar.
Yuba Bicycles Taps Terra PR For U.S. Media Relations
The manufacturer of electric and pedal-powered cargo bikes selected Terra to spearhead its public relations strategy in North America.
Black Diamond Partners With The Nature Conservancy
For the month of April, the company will donate one percent of its online sales to The Nature Conservancy for its work at the Canyonlands Research Center.
Kammok Hires Scandinavian Distributor
The manufacturer of outdoor gear added Jacob Juul Hastrup of The Good Karma Company as its Scandinavian distributor in Denmark, Norway, Finland, Sweden, Iceland and Greenland.
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