Custom eyewear brand Melon Optics welcomed Ash Palmer to its growing team. From Bali he will run the international marketing strategy and coordination for Melon.

Ash leaves his role of EMEA Action Sports Manager at Monster Energy after eight years to take on a new challenge with the eyewear brand.

James and Neil of Melon commented, “We are really excited to welcome Ash to the Melon team. He brings with him a wealth of Action Sports marketing experience and industry relationships all of which will greatly support Melon in the future with our lines of Snow, Sun and Bike eyewear. It is a big move to make to a smaller brand with a HQ half way across the world, but at Melon we strive to inspire a life less ordinary and Ash strikes us as the type of person who is on the same wavelength.”

Pamer stated, “Let’s be honest, the move was a no brainer! Moving to Bali is obviously the stuff of dreams, add to that the opportunity to be part of such an exciting, innovative brand which creates really fantastic product and I had to jump at the chance. We’re a small team that has big ambitions, we believe greatly in what we do as well as the lifestyle we choose to lead.”

Photo courtesy Melon Optics