The collaboration will include a “SLC Thank You” party at Outdoor Retailer Summer Market 2017 and an online “Monumental Giveaway to Benefit Public Lands” contest.
Category: Outdoor

Osprey Teams With Ibex, Keen To Save Owyhee Canyonlands
Larger than Yellowstone, the Owyhee is home to one of the nation’s largest herds of California bighorn sheep, the imperiled Greater Sage-Grouse and more than two dozen plant species that exist nowhere else in the world, but the area is in danger of oil development.

Darn Tough Vermont Hires Senior Sales And Demand Analyst
Kennedy, who most recently held a similar position at Seventh Generation, will work with the internal team at Darn Tough, the brand’s outside sales agencies and its supply chain.

Industry Excited About Outdoor Retailer’s Move To Denver
While many thanked Salt Lake City for hosting the show for the past 22 years and commiserated with their loss, most of the Outdoor Retailer show veterans reached out to by SGB Exec were thrilled with the decision to move the event to Denver for the next five years.

Aisle Talk, Week Of July 3
Top headlines from the active lifestyle industry you may have missed this week.

Cherokee Shares Tumble On Q1 Loss, Covenant Violation
Shares of Cherokee Global Brands were trading down $2.85, or 37 percent, to $4.90 in mid-day trading Friday after the company reported a surprise first-quarter loss and said it was seeking amendments to comply with certain covenants in its credit facility.

REI Asking Customers To Challenge Trump Administration On Public Lands
Customers were told they were the “public” in “public lands” and should “tell Secretary Ryan Zinke why our public lands need to remain protected now and for future generations.”

Velocio Apparel Secures Investment, Hires Laura Spencer
Velocio Apparel, a New England-based cycling brand specializing in performance apparel, has closed a Series A investment round led by Steve Fuller, former L.L.Bean chief marketing officer.

Downlite Launches Progressive New Composting Initiative
The manufacturer of down and feather recently engaged an outside organic recycling company to utilize the large waste feathers that traditionally end up in landfill, and instead, treat them for soil compost.

Outdoor Retailer Makes Denver Its New Home
After a confidential request for proposal (RFP) process, Denver was officially selected as the new OR host city at a press conference held in the City Park Rose Garden this morning.

Outdoor Retailer Trade Show Moving To Denver
Emerald Expositions LLC announced it had selected Denver for the site of all Outdoor Retailer tradeshows, including Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market, which will move to November in 2018. It is intended that Grassroots Connect will co-locate in Denver with Outdoor Retailer when an appropriate venue is procured.

OIA’s Executive Director Touts Benefits Of Denver Move
In a letter to OIA members, Amy Roberts, executive director of the Outdoor Industry Association (OIA), spelled out the benefits of the move of the Outdoor Retailer show to Denver, including shifting the dates to the front end of the ordering cycle, significantly reduced booth rates and less travel for the industry with the combined Winter Show.

Hobie Hires Backbone Media
Hobie, the leading manufacturer of personal watercraft products, has hired Backbone Media as its public relations agency of record.

QVC To Merge With HSN
Liberty Interactive Corp., the parent of QVC ,announced that they have entered into an agreement whereby Liberty Interactive will acquire the 62 percent of HSNi it does not already own in an all-stock transaction.

American Whitewater Urges EPA To Protect Clean Water
“Paddlers know that healthy rivers attract and inspire new businesses, revitalize communities and create boons to public health, fitness, and happiness,” said Evan Stafford of American Whitewater.