SFIA has selected the following 10 companies to highlight their innovative, new-to-market products at the SFIA Innovative Product Showcase: Amer Sports, Brooks Running, Hyperwear, ONX, Rawlings, RecoverX, RhinoB, Rhone, Superfeet, and United Sports Brands.
Category: Outdoor

Amer Sports Q2 Impacted by Restructuring, Sales Set To Pick Up In Back Half
Heikki Takala, president and CEO, told analysts Amer saw strong growth in most of its strategic priority areas. These include apparel, up 22 percent; owned retail, up 25 percent overall with same-store sales growth of 7 percent; e-commerce, vaulting 45 percent; and China, up 20 percent.

Item Of The Day: Gregory Ultralight Backpack
New for Spring 2018, Gregory redesigns the Baltoro and women’s Deva for multiday backcountry travel. The ultralight packs start at just 2.3lbs with upgraded, lighter suspension system, a detailed feature set, and lighter, more durable fabrics. The upgraded Response A3 Suspension System cuts weight and increases comfort with the Auto Angle Adjust (A3) hipbelts and shoulder […]

Tecnica Looks To Reinvent Boot Fitting
For specialty retailers using the Tecnica Outdoor C.A.S. Thermoform Machine in store, a fully customizable, precise anatomical trekking boot can be achieved in only 20 minutes, a first for the category.

Outdoor Retailer Summer Market – Vendor Update – Flylow
Flylow is often thought of as a winter company, but has been a large player in the summer market for several years now.

Camping World Adds TheHouse.com
Following its move into the hunt & fish space with its acquisition of Gander Mountain and Overton’s, Camping World is moving into the board and bike space by acquiring Minnesota’s TheHouse.com.

Outdoor Retail Summer Market – Day 2 Recap
Yesterday morning Outdoor Retailer Summer Market started off early at the 7 a.m. OIA Industry Breakfast. Writer: Carly Terwilliger The message to the standing room only crowd heard from keynote speaker Former U.S. Secretary of Interior Sally Jewel was all about unity. In her first major appearance since leaving office, Jewell was adamant about the […]

ThermaCELL Heated Products Combines Forces With Heat Factory USA
Heat Factory USA will have an exclusive license to Schawbel’s heated products patented technology in the United States and Canada and will assume the day-to-day management of Schawbel’s existing heated products business.

Amer Sports Sees Modest Q2 Growth
Amer Sports widened its loss in the second quarter as sales inched up 2.1 percent. On the positive side, strong double-digit growth was seen in its strategic priority areas of apparel, own retail, e-commerce and China.

Camping World To Acquire TheHouse.com
Camping World Holdings Inc. agreed to purchase TheHouse.com, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear.

Outdoor Industry Commends Recreation-Not-Red-Tape Act
The Outdoor Alliance and Outdoor Industry Association in a joint-statement commended Congress on the introduction of the Recreation-Not-Red-Tape Act to support national public lands.

Birkenstock Threatens Amazon Resellers
Dave Kahan, CEO of Birkenstock, in an e-mail to his retail partners called Amazon’s new third-party inventory purchasing program an “assault on decency” because it’s allegedly aimed at selling products not currently approved for the online retail site.

O2Cool Acquires Bobble And Zing Anything
O2Cool, the manufacturer of hydration, portable cooling, and patio, pool and beach products, has acquired Bobble, part of the Seventh Generation family of household and personal care brands owned by Unilever.

OIA Releases 50 State Outdoor Recreation Economy Reports
Outdoor Industry Association (OIA) released the state-level Outdoor Recreation Economy Report featuring economic data for all 50 states across the United States, the largest and most comprehensive state-by-state report of its kind.

Sally Jewell Bashes National Monuments Review
At the opening breakfast of the Outdoor Retailer Summer Market, former Interior Secretary Sally Jewell blasted President Donald Trump’s review of two dozen national monuments.