The Surfrider Foundation, a nonprofit organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches, appointed Ken Meidell to the organization’s board of directors.
Category: Outdoor
Jackson Hole’s Shift Festival Will Promote Public Lands
Shift galvanizes stakeholders from the outdoor recreation, cultural relevancy, conservation and land-management communities around a common passion: protecting America’s public lands.
NSGA Highlights Importance Of Physical Retail
The National Sporting Goods Association (NSGA) cautioned industry executives not to overreact to what it considers to be “incorrect conclusions” found in an study from Astound Commerce on the value of vendor stores and websites.
SOG Adjusts Distribution Channels, MAP Policy
The narrowing of SOG’s distribution channels will allow retailers access to its product line through preferred distribution partners.
Ruffwear Names Distributor In Russia
Alexander Grinev, his wife, Sofia, and their team at Dogs Active have offered customers Ruffwear products at their Moscow-based store since 2013.
Outdoor Participation Rate Reaches 48.8 Percent
The Outdoor Foundation’s newly-released Outdoor Recreation Participation Report covering 114 different outdoor activities found two million more people participated in the outdoors in 2016 versus 2015. Twenty-one percent of outdoor enthusiasts participated in outdoor activities at least twice per week and the South Atlantic was the most active region.
Klean Kanteen Appoints International Sales Manager
Jennefer Traynor, formerly at Dakine, will support all of Klean’s international distributors and be based at the company headquarters in Chico, CA.
Former Mammoth CMO Erik Forsell Joins Newly Formed Resort Group
Forsell will join the Denver-based group and oversee the combined marketing efforts of the 13 mountain resorts, which include Mammoth Mountain, Squaw Valley, Steamboat, Winter Park and now Deer Valley.
Camber Outdoors Opens Applications For 2018 Professional Mentoring Program
Now in its fourth year, the Professional Mentoring Program has served more than 100 mentees and 60 mentors since its beginning.
Study: Over Half of Online Shoppers Prefer Shopping Directly With Brands Over Retailers
The survey of consumers who have visited a brand manufacturer’s website in the past six months found the majority (54 percent) turn to brands over retailers for more comprehensive product information, in addition to enhanced customer service, better prices and more personalization options.
Grassroots Outdoor Alliance Taps Gabe Maier As Vice President
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, promoted Gabe Maier to vice president.
Kühl Sues Jägermeister Over Unauthorized Use Of Trademark
Kühl took legal action in response to Jägermeister’s U.S. advertisement campaign initiated by creative agency Opperman Weiss which prominently features the Kühl trademark in their new ad campaign.
Patagonia Runs First TV Ad In Support Of Public Lands
Patagonia is planning to run first-ever television commercial in its 45-year history to urge support for protecting America’s public lands.
Deer Valley Resort To Be Acquired By Newly Formed Resort Company
The newly formed entity that in July joined Intrawest Resorts Holdings Inc., Mammoth Resorts and Squaw Valley Ski Holdings stated it has entered into a definitive agreement to acquire Deer Valley Resort.
National Park Service Ends Ban On Disposable Water Bottles
The Trump administration is rolling back a six-year-old ban on selling bottled water at some national parks. The initiative was designed to reduce litter.
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