SOG Knives & Tools stated that it will tighten its distribution channels and launch a program designed to deliver better enforcement of its Minimum Advertised Price (MAP) policy.

“This is an important two-pronged process that will bring value to retailers and end consumers, both before the purchase and after the sale,” said Patrick Carland, VP of sales, SOG.

The narrowing of SOG’s distribution channels will allow retailers access to its product line through preferred distribution partners. These partners have proven expertise with SOG products, the ability to service retail accounts with a high level of professionalism and are fluent in SOG policy and procedures.

“Focusing our partnership with top-tier distributors levels the playing field for our retailers,” said Carland. “It allows SOG to deliver consistent value and gives retailers confidence they have professional support for their efforts from a distributor that is tuned in with the ethos of SOG.”

Additionally, the company will step up enforcement of its published MAP policy and take action against unauthorized resellers.

“The policy we have is designed to protect the SOG brand and SOG customers who expect value from our products along with the reassurance that any additional needs will be met during and after the sale,” said Carland.

Photo courtesy SOG