The Sporting Goods Manufacturers Association reported last week that the U.S. Congress will reintroduce the Physical Health Investment Today Bill later this month. The Bill, better known as the PHIT Bill, would change current federal tax law to allow for
Category: Outdoor
Colorado Sees Record Skier Visits…
Colorado Ski Country USA's 26 member resorts posted record-setting skier visitation for the first portion of the winter season. Collectively, Colorado ski resorts hosted 3.29 million skiers and snowboarders, an increase of 6.74% over last season'
Five Regional Magazines Form Alliance…
Five outdoor sports magazines throughout the United States have joined together in a partnership to form Outdoor Adventure Media, LLC, comprised of Adventure Sports Journal, Blue Ridge Outdoors Magazine, Outdoors Northwest Magazine, Journeys – the magazin
Lowa Boots Acquires X-Socks U.S. Distribution…
LOWA Boots U.S., headed by Peter Sachs, has acquired distribution rights to X-Socks, an Italian sock and base layer brand. The company plans on marketing the socks in the outdoor, hunting, biking, golf, and military markets, while the base layers will be
Lowa Boots Acquires X-Socks U.S. Distribution…
LOWA Boots U.S., headed by Peter Sachs, has acquired distribution rights to X-Socks, an Italian sock and base layer brand. The company plans on marketing the socks in the outdoor, hunting, biking, golf, and military markets, while the base layers will be
Peregrine Opens New Western Warehouse…
Peregrine Outfitters opened a new warehouse in Ogden, Utah to add to the capabilities of their existing facility in Williston, Vermont. The new western facility is in the Business Development Ogden Industrial Park near several other outdoor industry vendo
Nike Launches New AF25 Marketing Campaign
Nike launched its new marketing campaign, The Second Coming: Our Game, Our Time” to introduce the new Air Force 25. The new advertising spot will debut on MTV. The campaign will also feature two unique music collaborations, out-of-home in six markets, ver
Brunswick Shuffles Management
Brunswick Corporation streamlined their organizational structure to advance the integration of its marine operations. Under the new structure, the company said that the heads of its boat divisions will report directly to Brunswick Chairman and Chief Execu
Asics Opens Running Specialty Store in Tokyo
ASICS Corporation will open its first-ever running specialty store worldwide on February 11, offering a full line of running footwear, apparel and accessories for beginners to performance runners. ASICS Store Tokyo will open exactly a week before Tokyo Ma
Regional Outdoor Magazines Form Alliance
Outdoor Adventure Media, LLC has announced a partnership consisting of five outdoor sports magazines throughout the United States. The partnership of independent outdoor sports and adventure travel magazines will consist of Adventure Sports Journal, Blue
Conservation Alliance’s ‘Ads for Earth’ Raises over $200,000
The Conservation Alliance “Ads for the Earth” benefit auction raised $205,210.40, all of which will go into the group’s fund to support organizations working to protect wild places throughout North America…
Colorado Sees Record Skier Visits
Colorado Ski Country USA's 26 member resorts posted record-setting skier visitation for the first portion of the winter season. Collectively, Colorado ski resorts hosted 3,285,649 skiers and snowboarders, an increase of 6.74 percent, or 207,533 visit
Half Moon Completes New Green Distribution Center
Half-Moon Outfitters is a bit more Green after a ten-month renovation on a building that will serve as its new distribution center. Consultants to the project say the building is expected to become one of the first in the Southeast to attain the U.S. Gree
Shakespeare Acquires Penn Fishing Tackle Mfg. Co.
Shakespeare Fishing Tackle, a division of K2, Inc., has acquired Penn Fishing Tackle Mfg. Co. Founded in 1932, Penn is a manufacturer of saltwater trolling and spinning reels and saltwater rods…
Lowa Acquires X-Socks Distribution in U.S.
LOWA Boots U.S. has acquired distribution rights to X-Socks. Based in Asola, Italy, X-Socks designs and manufactures X-Socks and X-Bionic Underwear. The socks cross over many market boundaries including outdoor, hunting, biking, golf, and military. The un
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