Extreme Group, developer of the Extreme Sports Channel and owner of production and distribution company Debut Sport, said it signed a five-year European licensing deal to create and distribute a range of high quality outdoor sports products and equipment.
Category: Outdoor
VF Corp. Increases Targets for Growth; Raises 2008 Guidance
VF Corporation is raising its long-term revenue, operating margin and earnings per share growth targets. The company said in a release that its new targets reflect the company’s confidence in its vision and strategies, which have been designed to drive s
GSI Outdoors Names New Sales Director
Rich Weight has been appointed sales director for GSI Outdoors, effective January 15. The announcement was made by Mike Glavin, sales and marketing director for the company. In this new position, Rich will manage the company’s independent sales agency ne
Kruger Names National Sales Manager for Columbia Optics
Dan Callen has joined Kruger Optical, LLC. Callen will serve as Kruger Optical’s national sales manager for Columbia Sportswear branded optics products…
Fleet Feet Honors Nike
Nike, Inc. was honored as Outstanding Apparel Vendor of 2007 by fast-growing Fleet Feet, Inc., a franchiser of running specialty stores. The award was attributed to Nike's growth in sales to Fleet Feet stores, as well as its customer service, product
La Jolla Names New Executives
La Jolla Group promoted Erik Forsell to the position of vice president of brand development and Bill Gage to vice president of sales and marketing for Metal Mulisha.Forsell and Gage, who will report to CEO Toby Bost, will be based out of the La Jolla Grou
Osiris Girls to Launch Becky Bones Shoe Line
San Diego-based skate/surf lifestyle brand, Osiris Girls, has licensed the eco-inspired character Becky Bones and her friends for an upcoming line of shoes. Becky Bones, LLC, which donates 25% of its’ licensed profits to environmental causes, will launc
Rottefella AS President Resigns to Join Swix
Ulf Bjerknes has resigned as president of Rottefella AS to take a position as managing director of Swix AG by June 1. Bjerknes, who became the managing director of Rottefella in 2003, leaves the Norwegian company positioned as a market leader in the devel
Fairway and Greene Expands Rep Team to 25
Fairway & Greene has added five new sales representatives, covering seven states, to its team. The company’s new sales representatives are: Fran Boone, the Tennessee/Kentucky region; Allison Brinks, North Carolina; Tim Jackson, South Carolina; Sue Woodsu
Golfsmith Cuts Full Year Earnings Outlook; Sees CEO Depart
Golfsmith International Holdings, Inc. reported that it expects to record diluted earnings per share in the range of 13 cents to 16 cents for fiscal 2007. The currently anticipated range is well below previous guidance of 31 cents to 35 cents earnings per
Heelys Opens Office in China
Heelys, Inc. has opened its first representative office located in Qingdao, China. The new office, Heelys’ first company operation outside of the U.S., will serve multiple sourcing functions including quality control, price negotiation, logistics and prod
SIA Honors Retailers and Reps
SnowSports Industries America (SIA) announced the winners of the SIA SnowSports Retailers of the Year and the Canadian SnowSports Retailers and Reps of the Year. Winners will be honored at an Awards Ceremony during the SIA 08 SnowSports Trade Show Jan. 29
Zumiez Cuts Guidance on Slow December Comps Growth
Zumiez Inc. reported a 3.9% increase in same-store sales for the five-week fiscal December period. The gain comes on top of an 11.5% jump for the year-ago month. Total net sales for the month increased 15.3% to $72.0 million, compared to $62.5 million las
Sport Supply Expects Q2 to Beat Plan
Sport Supply Group, Inc. said it expects it will exceed current analyst consensus revenue and EPS estimates and produce a profitable second quarter. The team sports manufacturer and distributor, based in Dallas, also announced a program to repurchase of u
Mammut Expands Sales Force in Canada and Western U.S.
Mammut Sports Group USA announced two new additions to the company’s growing sales force. Mark Freeborn will join the sales team as territory manager, with sole dedication to Mammut for all of Canada. The brand has divided its Southwest sales territory, a
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal