For the first time in 14 years, prAna is announcing a restructure of its sales team to include independent outside sales reps dedicated to serving 30 states in five regions. While new to prAna, these veteran industry professionals have years of experience and will increase the level of customer service by working with retailers on a personal and regular basis.
Previously prAna’s domestic sales were led by a small team out of California.  With seven teams now dedicated to working in the field, the new sales team structure allows for more service and support, clinics, merchandising assistance and overall education and awareness.  In addition to adding the outside sales teams, prAna will restructure its in-house team to provide more support for the remaining regions.
“We are committed to caring for our retailers on a personal level.  The new sales team structure means stores will be visited more and serviced better with an unprecedented level of in-store support from prAna,” said Demian Kloer, vice president and general manager.   “We are thrilled to have so many talented professionals representing prAna at retail and excited to introduce them to a larger audience for the first time at Outdoor Retailer.”
The Morton Rep Group, Linda Morton and Laura Ditto, will serve four states the Pacific Northwest.  Lisa and Jeremy Hensel will serve four states in the Rocky Mountain region.  Lisa previously served as a prAna merchandising rep in that territory.   The Diamond Sports Group, Al Diamond and Erik Mushial will serve the twelve states in the Mid-Atlantic and Northeast region.  PrAna’s current veteran sales team will continue to serve the other regions from California.
Brad and John Dorough are also on board to service Scapegoat, prAna’s premium outerwear line, throughout ten states in the Southeast.