As always, the SIA show floor seemed the meeting of the frathouse and the country club as the rather quiet ski end abutted the boisterous snowboard section. The tag line for the show was One Family. One House., but there was definitely more energy — and n
Category: Outdoor
Aetrex Names Women’s Product Director
Aetrex Worldwide has named Susan Ryder as the company’s new women’s product director. Ryder, who has worked as a product designer for the footwear industry for more than 20 years, will be responsible for incorporating a fresh design sense into all of Aetr
While Outdoor Retailer Continues to Focus on the Back Side of the Mountain…
Backcounty ski was by far the biggest category at the Backcountry Base Camp at Snowbasin as ski, boot, binding and safety equipment vendors displayed their ever growing product lines. Vendors seemed to be catering to a sport that is growing both up and d
New Balance Sponsors LifeSport
New Balance signed on as official performance footwear and apparel supplier to LifeSport, the premier triathlon coaching service and event management organizations. Based in Victoria, British Columbia, Lifesport is recognized as the Official Coaches of I
SIA: Internet, Snow Push Sales…
A relative abundance of snow pushed snow sports sales up 13% from August to December compared to the same period last year, Snowsports Industries America reported. Close to half of all dollars in reported sales so far this season were spent in December,
Patriots Championship T-shirts Donated
The National Football League will be sending hundreds of Patriots Championship shirts and caps to needy children and families around the world following the Patriot’s defeat at the hands of the Giants in Super Bowl XLII…
Chums-Chisco Merges with Skin-Care Company
Chums-Chisco, a provider of $15 and under accessories to the outdoor specialty retailer, has merged with Beyond Coastal Sun Care. Beyond Coastal founder Shawn Biega will remain an integral part of sales and marketing with Chums-Chisco…
Icon Eyewear Licenses Avia and AND1 Brands
Icon Eyewear will produce and distribute sunglasses under the AND1 and Avia brands under a licensing agreement with American Sporting Goods. Icon will create AND1 sunglasses designed for the fashion forward, urban man. The Avia brand eyewear will feature
Canada’s Dorel buys Cannondale and Sugoi
Canada's Dorel Industries Ltd. said it acquired Cannondale Bicycle Corporation and Sugoi Performance Apparel in an all cash deal valued at $190 million to $200 million. Cannondale and Sugoi are being purchased from an affiliate of Pegasus Capital Adv
Spyder Buys Cloudveil
Spyder Active Sports, Inc has acquired Cloudveil Mountain Works, Inc. Cloudveil will remain a separate brand entity and operate as a wholly owned, independent division of Spyder Active Sports. Cloudveil’s founders have signed multi-year contracts to stay
Patagonia Wins ‘Eco Brand of the Year’
Patagonia, Inc. on January 29th was awarded “EcoBrand of the Year” at the Volvo EcoDesign forum in Munich, Germany, during the ISPO trade show. The award represents the recognition of the outdoor industry for Patagonia's efforts and initiatives to lo
ECCO Appoints Head of Global Golf
ECCO has named Michael Waack as Head of Global Golf. Based at ECCO corporate headquarters in Tønder, Denmark, Waack will be tasked with overseeing continued expansion of the brand's distinctive golf shoes in existing markets and developing robust sal
Timberland Names New Agency
Timberland has selected London-based independent Leagas Delaney to replace Havas' Arnold, Boston, as its global creative agency. Timberland in a statement said it plans to increase its ad spending behind the Leagas Delaney campaign, expected to launc
Terramar Targets Base Layer Sales in Canada
Terramar is expanding its base layer sales to Canada with a new Canadian sales initiative. Sam Rubinfeld is heading up the Canadian sales team. A veteran of the sports industry, Rubinfeld spent the last 13 years as division manager of the knitwear divisi
Under Armour Gears Up for Future in Footwear…
Not much has changed in the two weeks since Wall Street punished Under Armour, Inc. for its guidance that 2008 first half profits would sink due to increased marketing spending to support the launch of its performance trainers, but perhaps the market is w
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