ECCO has named Michael Waack as Head of Global Golf. Based at ECCO corporate headquarters in Tønder, Denmark, Waack will be tasked with overseeing continued expansion of the brand's distinctive golf shoes in existing markets and developing robust sales networks in new territories. The 50-year-old Hamburg native will also work closely with the brand's international Tour, branding, marketing and product development teams.
Waack previously spent six years as ECCO Golf Division Sales Manager for Germany, Austria and Switzerland. He also served as German Sales Manager for Cross Sportswear and for 23 years was owner/operator of a successful car dealership specializing in luxury automobiles.
“This is a tremendous opportunity to take on a new position within the ECCO family,” says Waack. “My goal is to continue the ECCO philosophy of becoming the best and most desired brand in golf. To accomplish this, we'll be focusing on continuing growth by working with the right partners in the right places.”
“Michael has been a great member of our Golf Division for some time and was the key factor in establishing ECCO as the leading golf footwear brand in Germany, Austria and Switzerland,” notes Andreas Wortmann, Executive Vice President, Branding and Products. “His keen understanding of our products and culture, combined with his passion for the golf industry, make him the ideal person for this key role.”
