New Balance signed on as official performance footwear and apparel supplier to LifeSport, the  premier triathlon coaching service and event management organizations. Based in Victoria, British Columbia, Lifesport is recognized as the Official Coaches of Ironman worldwide.


“We feel very fortunate to be able to associate our brand with such a pioneering group of professionals” says Lorrie Owen-Turner, General Manager for New Balance Canada. “We are excited about our role in helping to support and nurture the development of the triathlon community in Canada.”


Headed by Olympic Gold Medal and Ironman Champion Coaches Lance Watson and Paul Regensburg, LifeSport services the needs of thousands of triathletes globally. The group counts multiple world champions and Ironman winners amongst its partners and clients.


“We are extremely excited to have New Balance as our partner. The New Balance products are top-notch and their support of athletes in the community, from grass roots to elite, is unparalleled. This partnership is a natural and will allow both organizations to deliver first-rate endurance sport products and services to athletes of all levels” says Regensburg.


In 2007, Lifesport established the Subaru West Coast Triathlon Series in British Columbia; 4 races set in stunningly beautiful locations delivering an exceptional experience to the growing number of athletes training and competing in long distance triathlons. Among the four events is the New Balance Half, perennially one of the most popular and competitive triathlons in the country and host to the Canadian Long Distance Championships for several years.


“The New Balance Half is the cornerstone event in the series and we are thrilled to be able to return as the title sponsor” adds Mark Rosenthal, Sponsorship Coordinator for New Balance Canada. “We are excited to be continuing our relationship with such a highly-regarded race.”