New Balance signed on as official performance footwear and apparel supplier to LifeSport, the premier triathlon coaching service and event management organizations. Based in
“We feel very fortunate to be able to associate our brand with such a pioneering group of professionals” says Lorrie Owen-Turner, General Manager for New Balance
Headed by Olympic Gold Medal and Ironman Champion Coaches Lance Watson and Paul Regensburg, LifeSport services the needs of thousands of triathletes globally. The group counts multiple world champions and Ironman winners amongst its partners and clients.
“We are extremely excited to have New Balance as our partner. The New Balance products are top-notch and their support of athletes in the community, from grass roots to elite, is unparalleled. This partnership is a natural and will allow both organizations to deliver first-rate endurance sport products and services to athletes of all levels” says
In 2007, Lifesport established the Subaru West Coast Triathlon Series in
“The New Balance Half is the cornerstone event in the series and we are thrilled to be able to return as the title sponsor” adds Mark Rosenthal, Sponsorship Coordinator for New Balance