On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
Category: Outdoor

Outdoor Specialty Retailer Slim Pickins Outfitters to Relocate Store
“We are excited to be on the ground floor of the growth in the tri-cities area … And it’s extra sweet to be located next door to the historic Smokestack Restaurant, where my parents hosted their wedding rehearsal dinner in 1991.” —Heather Dawes, Co-Owner, Slim Pickens Outfitters

EXEC: Sebago, Superga, Briko Parent Sees Sharp Global Declines Cut Into Royalties
BasicNet S.p.A., the parent of the Sebago, Superga, Briko, Kappa, K-Way, Jesus Jeans, and Sabelt brands, reported aggregate sales of Group brands products declined 10.4 percent to €1.14 billion. The Americas region fell 35 percent.

EXEC: Fenix Outdoor Swings to Q4 Loss as Sales Shrink, Costs Increase
The company’s Brands segment, which includes Fjällräven, Royal Robbins, Hanwag, and Fenix Outdoor, had sales of €47.3 million in the fourth quarter, falling 14.8 percent from €55.4 million in the prior-year fourth quarter.

Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet

Outdoor Master Signs Snowboarding Star as Brand Ambassador
Outdoor Master, the outdoor gear brand and an official supplier to the US Ski Team, signed Noah Victor, the 21-year-old snowboarding sensation, to its team of brand ambassadors for the third consecutive year.

EXEC: Inside Yeti’s Thought Process on the Mystery Ranch Deal
Regarding the acquisitions of Mystery Ranch and Butter Pat Industries, Yeti management said both transactions were completed in Q1 of this year, utilizing cash on hand for a combined consideration of $48.5 million.

January U.S. Census Bureau Retail Data Shows Consumers ‘Still Engaged’
January prices for goods reportedly came down, which affects sales figures even if the same number of items are sold, and increased prices for services pulled dollars away from retail purchases.

EXEC: Yeti Hires Layne Rigney to Oversee Softgoods and Mystery Ranch
An industry veteran, most recently, Rigney was a board member at Sea to Summit and Marucci Sports but shifted his focus to the Yeti role in January 2023.

EXEC: Footwear Brands Are Ramping Up Factory Orders
Yue Yuen Industrial reported that its footwear manufacturing segment revenue posted 12.5 percent growth in January 2024, a big turnaround from the 18.4 percent decline in its footwear manufacturing segment for full year 2023.

Report: Demand for Camping Still Increasing; Supply Catching Up
The Dyrt, the app for camping availability, photos and reviews, released its 2024 Camping Report presented by Toyota Tacoma, identifying the trends and patterns shaping the future of camping.

Yeti Drinkware Surpasses $1 Billion in 2023; Cooler Recall Nets Margin Gain for Year
The net impact of recall reserves associated with the stop sale of certain soft coolers included in the recalls initiated in Q1 2023 had a 480 basis point impact on the increase in gross margin compared to the prior-year quarter.

Garmin Changes the Game for Live Sonar Deep-Sea Fishing
“Anglers have never seen live sonar images at depths like this or at this speed—truly a game-changer for deep-sea sportfishing.” —Dan Bartel, Vice President, Global Consumer Sales, Garmin

EXEC: Sportchek, Mark’s and Helly Hansen all Down in Q4; Only Helly Up for Year
Canadian Tire’s SportChek segment, which includes the SportChek, Sports Experts, Atmosphere, Pro Hockey Life, Sports Rousseau, and Hockey Experts retail brands, saw comparable sales in the fourth quarter decline 6.4 percent.

Forward Outdoor Under New Management with Industry Veterans
Industry pros Tony McWilliam and Lionnel Ducruet bring fresh vision to brand with new 2024/25 collection.